EU-28: felt effect of the order of search results on consumer behavior 2016

This statistic displays the findings of a survey on the distribution of felt effects of search results order on online platforms on consumer behavior in the European Union (EU-28) in April 2016. During the survey period, it was found that 15 percent of respondents totally agreed with the following statement: 'The order in which search results are displayed by online platforms has an effect on your behavior as a consumer.'

Distribution of felt effects of the order of search results on consumer behavior in the European Union (EU-28) in April 2016*

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Source

Release date

June 2016

Region

EU

Survey time period

April 9, 2016 to April 18, 2016

Number of respondents

27,969 respondents

Age group

15 years and older

Special properties

online platforms are social networks, search engines, and online marketplaces.**

Method of interview

Face-to-face interview

Supplementary notes

* The original survey question was phrased as follows:
"QD3a.1 Please tell me to what extent you agree or disagree with each of the following statements on search results on online platforms.
The order in which search results are displayed by online platforms has an effect on your behaviour as a consumer"
** Common examples used by the source, term is not defined.

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