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Levels of comfort with data collection by search engines in the European Union 2016

This statistic displays the findings of a survey on the distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in the European Union (EU-28) as of April 2016. During the survey period, it was found that five percent of respondents reported that they were very comfortable with the fact that search engines collect their personal data in order to tailor personalized web experience.

Distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in the European Union (EU-28) as of April 2016*

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Source

Release date

June 2016

Region

EU

Survey time period

April 9, 2016 to April 18, 2016

Number of respondents

27,969 respondents

Age group

15 years and older

Method of interview

Face-to-face interview

Supplementary notes

* The original survey question was phrased as follows:
"QD5.1 To what extent are you comfortable or not with the fact that search engines use information about your online activity and personal data to tailor advertisements or content to what interests you?"

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Statistics on "Online privacy and data protection in the European Union (EU)"

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