Levels of comfort with data collection by social media networks in the UK 2016

Distribution of comfort levels with the use personal data by social media sites in order to provide personalized online advertisements or content in the United Kingdom (UK) as of April 2016*

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Source

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Release date

June 2016

Region

United Kingdom

Survey time period

April 9, 2016 to April 18, 2016

Number of respondents

1,330 respondents

Age group

15 years and older

Method of interview

Face-to-face interview

Supplementary notes

* The original survey question was phrased as follows:
"QD5.2 To what extent are you comfortable or not with the fact that online social networks use information about your online activity and personal data to tailor advertisements or content to what interests you?"

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