McDonald's customers' favorite frozen food brands in Germany in 2020

Favorite frozen food brands (consumption within the previous three months) of McDonald's customers and the total population in Germany in 2020

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Release date

November 2020

Region

Germany

Survey time period

2020

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

The sample was derived from the the German-speaking population older than 14 years in Germany. McDonald's customers were defined as persons who visit McDonald's at least once per month.
Information about the total sample size:

2020: 23,138 respondents, projected to 70.63 million persons

Information about the target group "McDonald's customers": 7,291 respondents, projection to 22.70 million persons.
Further information abouth the method is accessible here (German).

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