Level of concern about surveillance via loyalty or store cards in Finland 2015

The statistic shows the findings of a survey on the level of concern about surveillance via loyalty or store cards in Finland as of March 2015. It was found that roughly 25 percent of respondents reported that they were fairly concerned.

Level of concern about surveillance via loyalty or store cards in Finland as of March 2015*

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Source

Release date

June 2015

Region

Finland

Survey time period

February 28, 2015 to March 9, 2015

Number of respondents

1,016 respondents

Age group

15 years and older

Special properties

residents

Supplementary notes

* Original survey question was phrased as follows:
"QB12.6 Nowadays, many of our everyday activities are recorded in different ways, such as through cameras, payment cards, websites, etc. How concerned or not are you about that? Via store or loyalty cards (your preferences and patterns of consumption, etc.)"

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