Burger King customers' appreciation of species-appropriate husbandry in Germany 2019

The statistic presents the results of a survey on the reported approval of the statement "I place strong value on the appropriate husbandry of animals whose products I purchase" among Burger King customers and the total population in Germany in 2019. The share of respondents who agreed or strongly agreed were slightly different among Burger King customers and the total population. Overall Burger King costumers placed less value on appropriate husbandry. For example, 33.5 percent of Burger King customers agreed compared 37.3 percent of the total population gave that answer. However, the percentage of of people who strongely disagreed with that statement was higher among Burger King costumers with 22.1 percent compared to 16.1 percent in the total population.

Reported approval of the statement "I place strong value on the appropriate husbandry of animals from whom products I purchase originate" among Burger King customers and the total population in Germany in 2019

Burger King customersTotal population
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Source

Release date

November 2019

Region

Germany

Survey time period

2019

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

The sample was derived from the the German speaking population older than 14 years in Germany. Burger King customers were defined as persons who visit Burger King at least once per month.
Information about the total sample size:

2019: 23,120 respondents, projected to 70.60 million persons.

Information about the target group "Burger King customers": Projection to 12.22 million persons.
Further information abouth the method is accessible here (German).

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