Snapchat: global advertising revenue 2016-2021

This statistic provides data on Snapchat's worldwide advertising revenue from 2016 to 2021. In 2021, the social messaging app's estimated net advertising revenues are projected to reach 2.62 billion U.S. dollars, up from 1.53 million U.S. dollars in 2019.

Worldwide advertising revenue of Snapchat from 2016 to 2021

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Release date

November 2019



Survey time period

2016 to 2019

Supplementary notes

* Forecast.
Paid advertising only; excludes spending by marketers that goes toward developing or maintaining a Snapchat presence.
Data regarding 2016 to 2018 are from previous reporting.

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Statistics on "Snapchat"

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