This statistic shows the results of a 2014 Popsugar survey among American women asking them how influential social media is when they look for content and information on the topics of fashion, wellness/health/fitness, food or parenting. During the survey, 20.2 percent of female respondents said they are very influential.
Women: How influential do you think social media is when you look for content and information on the topics of fashion, wellness/health/fitness, food or parenting?
The source phrases the question as follows: "Generally, how influential do you think the following online sources are when you look for content and information on the topics of fashion, wellness/health/fitness, food or parenting? - Social media"
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PopSugar. (January 31, 2015). Women: How influential do you think social media is when you look for content and information on the topics of fashion, wellness/health/fitness, food or parenting? [Graph]. In Statista. Retrieved February 10, 2025, from https://www.statista.com/statistics/603587/women-s-opinion-on-the-influence-of-social-media-on-their-searching-behaviour-in-the-us/?__sso_cookie_checker=failed
PopSugar. "Women: How influential do you think social media is when you look for content and information on the topics of fashion, wellness/health/fitness, food or parenting?." Chart. January 31, 2015. Statista. Accessed February 10, 2025. https://www.statista.com/statistics/603587/women-s-opinion-on-the-influence-of-social-media-on-their-searching-behaviour-in-the-us/?__sso_cookie_checker=failed
PopSugar. (2015). Women: How influential do you think social media is when you look for content and information on the topics of fashion, wellness/health/fitness, food or parenting?. Statista. Statista Inc.. Accessed: February 10, 2025. https://www.statista.com/statistics/603587/women-s-opinion-on-the-influence-of-social-media-on-their-searching-behaviour-in-the-us/?__sso_cookie_checker=failed
PopSugar. "Women: How Influential Do You Think Social Media Is When You Look for Content and Information on The Topics of Fashion, Wellness/Health/Fitness, Food or Parenting?." Statista, Statista Inc., 31 Jan 2015, https://www.statista.com/statistics/603587/women-s-opinion-on-the-influence-of-social-media-on-their-searching-behaviour-in-the-us/?__sso_cookie_checker=failed
PopSugar, Women: How influential do you think social media is when you look for content and information on the topics of fashion, wellness/health/fitness, food or parenting? Statista, https://www.statista.com/statistics/603587/women-s-opinion-on-the-influence-of-social-media-on-their-searching-behaviour-in-the-us/?__sso_cookie_checker=failed (last visited February 10, 2025)
Women: How influential do you think social media is when you look for content and information on the topics of fashion, wellness/health/fitness, food or parenting? [Graph], PopSugar, January 31, 2015. [Online]. Available: https://www.statista.com/statistics/603587/women-s-opinion-on-the-influence-of-social-media-on-their-searching-behaviour-in-the-us/?__sso_cookie_checker=failed
