Yoga revenue in the United States – additional information
Widely practiced for mental and physical health and relaxation, yoga is a physical, mental, and spiritual discipline which includes breath control, meditation, and specific body postures. The market for yoga has been growing over the years, particularly in the U.S., where the practice has spread throughout the country.
This growth in popularity of the practice can be observed in different aspects of this market in the U.S. The number of people practicing yoga, for example, is on the rise. In spring 2015, the number of people who practiced yoga or pilates within the last 12 months amounted to 25.4 million in the U.S. In total, the number of people doing yoga in the U.S. is forecast to grow from 18 million in 2008 to around 55 million by 2020. Revenue of the yoga industry in the U.S. is projected to amount to around 11.6 billion U.S. dollars by 2020, a significant increase from the 2012 figure, when the yoga industry generated around seven billion U.S. dollars in revenue.
As of 2015, yoga classes make up the majority of the industry’s revenue. Yoga and pilates classes together accounted for 71 percent of all revenue generated by the yoga and pilates market in the U.S. The industry generated 15 percent of its revenue from pilates and yoga accreditation training, and 14 percent from merchandise sales.