Levels of comfort over data collection by search engines in Finland 2016

This statistic displays the findings of a survey on the distribution of comfort levels over data collected online by search engines in order to provide personalized online experience in Finland as of April 2016. During the survey period, it was found that four percent of respondents reported that they were very comfortable that search engines collected their personal data in order to tailor personalized web experience.

Distribution of comfort levels over data collected online by search engines in order to provide personalized online experience in Finland as of April 2016*

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Source

Release date

June 2016

Region

Finland

Survey time period

April 9, 2016 to April 18, 2016

Number of respondents

1,008 respondents

Age group

15 years and older

Method of interview

Face-to-face interview

Supplementary notes

* The original survey question was phrased as follows:
"QD5.1 To what extent are you comfortable or not with the fact that search engines use information about your online activity and personal data to tailor advertisements or content to what interests you?"

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