Worldwide customer relationship management software market size 2015-2023

The global customer relationship management (CRM) software market is forecast to grow to 40.26 billion U.S. dollars in size in 2023. This is a projected increase of more than five billion U.S. dollars from 2018, at a compound annual growth rate (CAGR) of 2.8 percent.

Customer relationship management

Customer relationship management, or CRM, is the technology used to analyze and manage a company’s interaction with customers or potential customers. The goal of CRM is to improve companies’ relationships with customers, therefore increasing customer retention rates and ultimately driving sales growth. According to a 2018 survey, only 16 percent of U.S. organizations considered their company’s delivery of real-time customer interactions across touch points and devices as effective, showing that it is important for organizations to make use of the CRM technology. Scaling customer-centered decisions and actions across function in the business is the main driver behind organizations’ increased investment in real-time customer analytics in the United States.

CRM vendors

Salesforce is the leader in the CRM applications market, with a share of 16.8 percent in 2018. Other contenders in the market include Oracle and SAP, with 5.7 and 5.6 percent market shares respectively in 2018.

Customer relationship management (CRM) software market revenues worldwide from 2015 to 2023

Market in million U.S. dollars
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

December 2019



Survey time period

2015 to 2018

Supplementary notes

* Forecast.

For this statistic, the figures from 2019 to 2022 were rounded after being calculated using a constant annual growth rate of 2.8 percent CAGR, based on data provided by the source.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Enterprise software"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.