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Worldwide customer relationship management software market size 2015-2022

Customer relationship management (CRM) software market revenues worldwide from 2015 to 2022 (in million U.S. dollars)

by Shanhong Liu, last edited Aug 9, 2019
Worldwide customer relationship management software market size 2015-2022 The global customer relationship management (CRM) software market is forecast to grow to 29.77 billion U.S. dollars in size in 2022. This is a projected increase of more than 2.5 billion U.S. dollars from 2017, at a compound annual growth rate (CAGR) of 1.9 percent.
Customer relationship management

Customer relationship management, or CRM, is the technology used to analyze and manage a company’s interaction with customers or potential customers. The goal of CRM is to improve companies’ relationships with customers, therefore increasing customer retention rates and ultimately driving sales growth. According to a 2018 survey, only 16 percent of U.S. organizations considered their company’s delivery of real-time customer interactions across touch points and devices as effective, showing that it is important for organizations to make use of the CRM technology. Scaling customer-centered decisions and actions across function in the business is the main driver behind organizations’ increased investment in real-time customer analytics in the United States.

CRM vendors

Salesforce is the leader in the CRM applications market, with a share of 16.8 percent in 2018. Other contenders in the market include Oracle and SAP, with 5.7 and 5.6 percent market shares respectively in 2018.
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Customer relationship management (CRM) software market revenues worldwide from 2015 to 2022 (in million U.S. dollars)

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