Retailers' key message/narrative to consumers in the United Kingdom (UK) 2016

This statistic shows the results of a survey regarding the key message or narrative retailers aim to send to consumers in the United Kingdom (UK) in 2016. Of respondents, 41 percent of companies focus their message on high quality products, while 21 percent say their narrative is to offer value for money.

Excluding customer service, what is your key message/retail narrative to consumers?

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Source

Release date

May 2016

Region

United Kingdom

Survey time period

2016

Number of respondents

150 respondents

Special properties

C-suite executives from leading UK retailers

Method of interview

Telephone interview

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Statistics on "Supermarkets in the UK"

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