Thoughts and attitudes towards natural and organic hair products Europe 2014

This survey looks at consumer thoughts of brand perception with regards to knowing what is actually natural in hair care products in Europe in 2014. 33 percent of respondents from France stated that they agree that it is hard to tell which product is actually natural.

There are so many brands that make natural and organic claims that it's hard to tell which hair care product is actually natural

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Release date

September 2016



Survey time period

2013 to 2014

Number of respondents

1,762 respondents

Age group

16 years and older

Special properties

internet users

Method of interview

Online survey

Supplementary notes

Date of release is date of access.
France 499 Germany 581 Italy 338 Spain 344

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Statistics on "Hair care consumption in the UK (Kantar Media TGI)"

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