U.S. Amazon Prime membership penetration 2016, by gender

Share of online consumers in the United States who are Amazon Prime members as of August 2016, by gender

U.S. Amazon Prime membership penetration 2016, by gender This statistic presents the percentage of online consumers in the United States who are Amazon Prime members. During the most recent survey period in August 2016, it was found that 44 percent of female respondents had an Amazon Prime membership.
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Share of online consumers in the United States who are Amazon Prime members as of August 2016, by gender

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Share of respondents
Total47%
Male50%
Female44%
Share of respondents
Total47%
Male50%
Female44%
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This statistic presents the percentage of online consumers in the United States who are Amazon Prime members. During the most recent survey period in August 2016, it was found that 44 percent of female respondents had an Amazon Prime membership.
Show more
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