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Ability to distinguish unsponsored and sponsored search results in Denmark 2016

The statistic shows the findings of a survey on the ability to distinguish unsponsored and sponsored search results in Denmark as of April 2016. During the survey period, it was found that 10 percent of respondents totally disagreed with a statement: 'It is clear which search results are sponsored and which are not sponsored.'

Is it clear which search results are sponsored and which are not sponsored?

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Source

Release date

June 2016

Region

Denmark

Survey time period

April 9 to April 18, 2016

Number of respondents

1,010 respondents

Age group

15 years and older

Method of interview

Face-to-face interview

Supplementary notes

Original survey question: "Please tell me to what extent you agree or disagree with the following statements on search engines.
It's clear which search results are sponsored (meaning that companies pay for their products or services to appear on the search results page) and which are not sponsored"

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