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Ability to distinguish unsponsored and sponsored search results in Denmark 2016

Is it clear which search results are sponsored and which are not sponsored?

Ability to distinguish unsponsored and sponsored search results in Denmark 2016 The statistic shows the findings of a survey on the ability to distinguish unsponsored and sponsored search results in Denmark as of April 2016. During the survey period, it was found that 10 percent of respondents totally disagreed with a statement: 'It is clear which search results are sponsored and which are not sponsored.'
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Is it clear which search results are sponsored and which are not sponsored?

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The statistic shows the findings of a survey on the ability to distinguish unsponsored and sponsored search results in Denmark as of April 2016. During the survey period, it was found that 10 percent of respondents totally disagreed with a statement: 'It is clear which search results are sponsored and which are not sponsored.'
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Release date
June 2016
Region
Denmark
Survey time period
April 9 to April 18, 2016
Number of respondents
1,010 respondents
Age group
15 years and older
Method of interview
Face-to-face interview
Supplementary notes
Original survey question: "Please tell me to what extent you agree or disagree with the following statements on search engines.
It's clear which search results are sponsored (meaning that companies pay for their products or services to appear on the search results page) and which are not sponsored"
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