Distribution of expectations of search results fitting user interests in Sweden 2016

The statistic shows the findings of a survey on users' expectations of the online search results being presented in an order that corresponds best to user's interest in Sweden in 2016. During the survey period, it was found that 11 percent of respondents totally disagreed with the following statement: 'You expect online platforms to present search results in an order that corresponds best to what interests you.'

Do you expect online platforms to present search results in an order that corresponds best to what interests you?

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Source

Release date

June 2016

Region

Sweden

Survey time period

April 9 to April 18, 2016

Number of respondents

1,035 respondents

Age group

15 years and older

Method of interview

Face-to-face interview

Supplementary notes

Original survey question:
"Please tell me to what extent you agree or disagree with each of the following statements on search results on online platforms.
You expect online platforms to present search results in an order that corresponds best to what interests you"

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Statistics on "Internet usage in Sweden"

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