Influence of product reviews online grocery shopping United Kingdom (UK) in 2016

This statistic shows the results of a survey in which respondents were asked what types of reviews influence them when they are grocery shopping online in the United Kingdom in 2016. A majority of 41 percent are influenced by other comments from shoppers, followed by 40 percent being influenced by the products' average rating from other shoppers.

Influence of different types of product reviews when grocery shopping online in the United Kingdom (UK) in 2016

Share of respondents
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Source

Release date

April 2016

Region

United Kingdom

Survey time period

2016

Number of respondents

1,000 respondents

Method of interview

Online survey

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Statistics on "UK consumers: Online grocery shopping"

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