Fabric softener brand preferences in the U.S. in 2016, by gender

This statistic shows the results of a survey conducted from April to June 2016 among 3,000 adult Americans on their preferred chocolate brand. The results were sorted by gender. During the survey, 22 percent of men stated their preferred fabric softener brand is Downy; 23.7 percent of women said the same.

United States: Brand preferences for fabric softener in 2016, by gender

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Source

Release date

September 2016

Region

United States

Survey time period

April to June 2016

Number of respondents

3,000*

Age group

18 years and older

Special properties

Respondents aged 18-74

Method of interview

Online survey

Supplementary notes

* Men: n=1,500
Women: n=1,500.
The source does not specify why the numbers do not add up to 100 percent.

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