This statistic shows the results of a survey in which respondents were asked for their perceptions on the quality of discounters' private label products in the United Kingdom (UK) in 2015. A share of 27 percent of respondents found discounters' private label products similar to standard supermarket private label products, followed by 20 percent who found them similar to well-known brands or the best available products in the supermarket.
Share of shoppers' views on discounters private label products in the United Kingdom (UK) in 2015
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IGD. (July 29, 2016). Share of shoppers' views on discounters private label products in the United Kingdom (UK) in 2015 [Graph]. In Statista. Retrieved November 29, 2023, from https://www.statista.com/statistics/611685/perception-of-discounters-private-label-products-uk/
IGD. "Share of shoppers' views on discounters private label products in the United Kingdom (UK) in 2015." Chart. July 29, 2016. Statista. Accessed November 29, 2023. https://www.statista.com/statistics/611685/perception-of-discounters-private-label-products-uk/
IGD. (2016). Share of shoppers' views on discounters private label products in the United Kingdom (UK) in 2015. Statista. Statista Inc.. Accessed: November 29, 2023. https://www.statista.com/statistics/611685/perception-of-discounters-private-label-products-uk/
IGD. "Share of Shoppers' Views on Discounters Private Label Products in The United Kingdom (Uk) in 2015." Statista, Statista Inc., 29 Jul 2016, https://www.statista.com/statistics/611685/perception-of-discounters-private-label-products-uk/
IGD, Share of shoppers' views on discounters private label products in the United Kingdom (UK) in 2015 Statista, https://www.statista.com/statistics/611685/perception-of-discounters-private-label-products-uk/ (last visited November 29, 2023)
Share of shoppers' views on discounters private label products in the United Kingdom (UK) in 2015 [Graph], IGD, July 29, 2016. [Online]. Available: https://www.statista.com/statistics/611685/perception-of-discounters-private-label-products-uk/