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Women's APDO brand preferences in the U.S. in the 1st half of 2016, by ethnicity

United States: Brand preferences for women's anti-perspirant/deodorant in the first half of 2016, by ethnicity

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Release date

September 2016


United States

Survey time period

January to June 2016

Number of respondents

Approximately 6,000*

Age group

18 years and older

Special properties

Men and women aged 18-74

Method of interview

Online survey

Supplementary notes

*White, n= 4,024
Black, n= 722
Hispanic, n=916
Asian, n=175..
The source does not specify why the numbers do not add up to 100 percent.

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Statistics on "Deodorants in the United Kingdom (UK)"

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