Women's APDO brand preferences in the U.S. in the 1st half of 2016, by ethnicity
This statistic shows the results of a survey conducted in the first half of 2016 among approximately 6,000 adult American men and women on their preferred anti-perspirant/deodorant (APDO) brand for women. The results were sorted by ethnicity. During the survey, 27.3 percent of white respondents stated their preferred women's APDO brand is Secret; 21.1 percent of black respondents, 22.7 percent of Hispanic respondents and 14.9 percent of Asian respondents said the same.
