This statistic shows the results of a survey conducted in the first half of 2016 among approximately 6,000 adult American men and women on their preferred anti-perspirant/deodorant (APDO) brand for women. The results were sorted by ethnicity. During the survey, 27.3 percent of white respondents stated their preferred women's APDO brand is Secret; 21.1 percent of black respondents, 22.7 percent of Hispanic respondents and 14.9 percent of Asian respondents said the same.
United States: Brand preferences for women's anti-perspirant/deodorant in the first half of 2016, by ethnicity
Characteristic
White
Black
Hispanic
Asian
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The Brand Strength Monitor. (September 19, 2016). United States: Brand preferences for women's anti-perspirant/deodorant in the first half of 2016, by ethnicity [Graph]. In Statista. Retrieved September 08, 2024, from https://www.statista.com/statistics/611823/united-states-brand-preferences-for-womens-apdo-by-ethnicity/
The Brand Strength Monitor. "United States: Brand preferences for women's anti-perspirant/deodorant in the first half of 2016, by ethnicity." Chart. September 19, 2016. Statista. Accessed September 08, 2024. https://www.statista.com/statistics/611823/united-states-brand-preferences-for-womens-apdo-by-ethnicity/
The Brand Strength Monitor. (2016). United States: Brand preferences for women's anti-perspirant/deodorant in the first half of 2016, by ethnicity. Statista. Statista Inc.. Accessed: September 08, 2024. https://www.statista.com/statistics/611823/united-states-brand-preferences-for-womens-apdo-by-ethnicity/
The Brand Strength Monitor. "United States: Brand Preferences for Women's Anti-perspirant/Deodorant in The First Half of 2016, by Ethnicity." Statista, Statista Inc., 19 Sep 2016, https://www.statista.com/statistics/611823/united-states-brand-preferences-for-womens-apdo-by-ethnicity/
The Brand Strength Monitor, United States: Brand preferences for women's anti-perspirant/deodorant in the first half of 2016, by ethnicity Statista, https://www.statista.com/statistics/611823/united-states-brand-preferences-for-womens-apdo-by-ethnicity/ (last visited September 08, 2024)
United States: Brand preferences for women's anti-perspirant/deodorant in the first half of 2016, by ethnicity [Graph], The Brand Strength Monitor, September 19, 2016. [Online]. Available: https://www.statista.com/statistics/611823/united-states-brand-preferences-for-womens-apdo-by-ethnicity/
