Perceived U.S. Amazon Prime membership value of members 2016, by generation

How would you rate the value of your Amazon Prime membership relative to the cost of annual membership?

Perceived U.S. Amazon Prime membership value of members 2016, by generation This statistic presents the perceived U.S. Amazon Prime membership value of according to members, sorted by generation. As of the August 2016 survey period, 97 percent of Millennial respondents rated the value of their Amazon Prime membership as very or fairly good.
Show more

How would you rate the value of your Amazon Prime membership relative to the cost of annual membership?

Loading statistic...
Fairly / very good valueAverage valueSomewhat / very poor value
Total86%13%0%
Millennials97%3%0%
Generation X81%19%0%
Boomers83%17%0%
Retirees68%26%5%
Fairly / very good valueAverage valueSomewhat / very poor value
Total86%13%0%
Millennials97%3%0%
Generation X81%19%0%
Boomers83%17%0%
Retirees68%26%5%
Download Settings Share
Download started
Please be patient - this may take a moment
This statistic presents the perceived U.S. Amazon Prime membership value of according to members, sorted by generation. As of the August 2016 survey period, 97 percent of Millennial respondents rated the value of their Amazon Prime membership as very or fairly good.
Show more
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
Amazon Prime
Amazon Prime

All Information
in one Presentation

Amazon Prime

Everything On "Amazon Prime" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on "Amazon Prime"
  • Amazon Prime
  • Product reach
  • Usage
The most important statistics
  • Shopping behavior
  • Amazon Prime Day
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.