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Price sensitive food categories in Europe in 2015

This statistic shows the results of a survey in which respondents were asked which food categories they would cut back or cut out consumption of given price increases in Europe in 2016. During the survey period, it was found that 87 percent would cut back or cut out convenience food, followed by 86 percent that would cut back or cut out prepared foods.

Share of consumers who would cut back or cut out consumption of food categories given a price increase in Europe in 2015

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Release date

June 2016



Survey time period

10th August to 4th September 2015

Number of respondents


Special properties

online consumers.

Method of interview

Online survey

Supplementary notes

* The survey was conducted in multiple regions of the world. The number of respondents includes all regions. A breakdown of respondents by region was not given.

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