Types of programmatic advertising bought by marketers in the U.S. 2017

Published by Statista Research Department, Jan 6, 2023
This statistic shows the most common types of programmatic advertising bought by marketers in the United States in 2017. According to the source, 74 percent of respondents had purchased mobile display programmatic advertising in the United States in the measured period.

Types of programmatic advertising bought by marketers in the United States as of July 2017

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Source

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Release date

December 2017

Region

United States

Survey time period

June and July 2017

Number of respondents

149 respondents

Special properties

among client-side marketers

Supplementary notes

Question: In what media have you done programmatic buying in the past year?

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Programmatic advertising worldwideAdvertising worldwideProgrammatic advertising in the UKAdvertising agencies in the U.S.Marketing technology
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