Ad blocking penetration among Facebook users worldwide 2016, by age

The statistic presents the monthly desktop ad blocking penetration rate among Facebook users worldwide in the second quarter of 2016, by age. It was found that 37 percent of Facebook users aged 35 to 44 used ad blocking software on their desktop computers in the month leading up to the survey.

Monthly desktop ad blocking penetration rate among Facebook users worldwide in 2nd quarter 2016, by age group

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Sources

Release date

September 2016

Region

Worldwide

Survey time period

Q2 2016

Age group

16-64 years

Special properties

among Facebook engagers/contributors

Method of interview

Online survey

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Statistics on "Ad blocking"

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