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Italy: reasons for using an ad blocker in 2015
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Italy: reasons for using an ad blocker in 2015
Reasons for installing an ad blocker on a device in Italy in 2015
by Statista Research Department,
last edited
Nov 30, 2015
The statistic shows the share of reasons for installing an ad blocking on a device in Italy as of November 2015. As of the survey period, the main reason for installing an ad blocker was the invasive format of advertisements.
Reasons for installing an ad blocker on a device in Italy in 2015
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Description
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More information
by Statista Research Department,
last edited
Nov 30, 2015
The statistic shows the share of reasons for installing an ad blocking on a device in Italy as of November 2015. As of the survey period, the main reason for installing an ad blocker was the invasive format of advertisements.
- Show sources information
- Show publisher information
- Release date
- November 2015
- Region
- Italy
- Survey time period
- October and November 2015
- Number of respondents
- 2,000 respondents
- Age group
- 18 years and older
- Method of interview
- Online survey
- Supplementary notes
- Multiple answers were possible.
Source
- Show sources information
- Show publisher information
- Release date
- November 2015
More information
- Region
- Italy
- Survey time period
- October and November 2015
- Number of respondents
- 2,000 respondents
- Age group
- 18 years and older
- Method of interview
- Online survey
- Supplementary notes
- Multiple answers were possible.
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Digital Market Outlook: social media advertising revenue in European countries 2018
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Internet advertising market value in Italy 2008-2018
+Advertising & Marketing
Share of digital advertising spending in Italy 2015 and 2019, by sales method
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Statistics on "Advertising in Italy"
- Overview
The most important statistics
- Advertising spending in Italy from 2011 to 2018 (in billion U.S. dollars)Advertising spending in Italy 2011-2018
- Digital advertising spending per internet user in Italy from 2010 to 2016 (in U.S. dollars)Digital ad spending per internet user in Italy 2010-2016
- Advertising spending in Italy from 2009 to 2019, by medium (in million euros)Advertising spending in Italy 2009-2019, by medium
- Forecasts of Italy's share of Western Europe spending on internet advertising from 2016 to 2020Italian share of Western Europe spending in internet advertising 2016-2020
- Forecasts of Italy´s share of Western Europe spending on out-of home advertising from 2016 to 2020Italy: forecasts of share of Western Europe spending out-of-home advertising
- Number of individuals working for advertising agencies in Italy from 2012 to 2014 (in million employees)Italy: advertising agencies employees 2012-2014
- Number of individuals working in the production of advertising material in Italy from 2012 to 2014 (in million employees)Italy: advertising material producers 2012-2014
- Distribution of advertising expenditure in Italy in 2016, by mediaItaly: share of advertising industry expenditure 2016
- Advertising companies
The most important statistics
- Average unique daily internet audience of advertising concessionaire Banzai Advertising in Italy from January to May 2016, by access platformDaily online reach of Banzai Advertising in Italy 2016, by access platform
- Average unique daily internet audience of advertising company REA Group in Italy from January to December 2017, by access platformItaly: daily online reach of advertising company REA Group 2017, by access platform
- Average unique daily internet audience of digital advertising sales and production agency Good Move in Italy from January to December 2017, by access platformItaly: daily online reach of agency Good Move 2017, by access platform
- Average unique daily internet audience of advertising network HiMedia Group in Italy from January to May 2016, by access platformItaly: daily online reach of advertising network HiMedia Group 2016, by platform
- Average unique daily internet audience of advertsing company Manzoni Advertising in Italy from January to June 2019, by access device Daily online reach of company Manzoni Advertising in Italy 2019, by device
- Average unique daily internet audience of advertising agency Athesis Editrice in Italy from January to Juen 2019, by device Daily online reach of advertising company Athesis Editrice in Italy 2019, by device
- Average unique daily internet audience of advertising agency Mediamond in Italy from January to June 2019, by access device Daily online reach of advertising agency Mediamond in Italy 2019, by access device
- Average unique daily internet audience of advertising agency Piemmeonline in Italy from January to June 2019, by access device Daily online reach of advertising agency Piemmeonline Italy 2019, by access device
- Traditional media
The most important statistics
- Expenditure of the out-of-home advertising industry in Italy from 2012 to 2017 (in million euros)Out-of-home media industry spending in Italy 2012-2017
- Advertising spending of entertainment and media industry in Italy from 2013 to 2017 (in million euros)Italy: entertainment and media industry advertising 2013-2017
- Advertising spending of the business to-business industry in Italy from 2013 to 2017 (in million euros)Italy: B2B industry advertising 2013-2017
- Advertising spending of the cinema industry in Italy from 2013-2017 (in million euros)Italy: cinema industry advertising 2013-2017
- Advertising spending of the magazine industry in Italy from 2012 to 2016, by category (in million euros)Italy: magazine industry advertising spending 2012-2016, by category
- Advertising spending of the music and podcasts industry in Italy from 2013 to 2017 (in million euros)Italy: music industry advertising 2013-2017
- Advertising spending of the newspaper industry in Italy from 2013 to 2017 (in million euros)Italy: newspaper industry advertising 2013-2017
- Advertising spending of the radio industry in Italy from 2013-2017 (in million euros)Italy: radio industry advertising 2013-2017
- Digital media
The most important statistics
- Share of the media market value in Italy in 2018, by sector Media market share in Italy 2018
- Market share of the internet advertising sector in Italy from 2014 to 2016, by access platformItaly: internet advertising market share 2014-2016, by access
- Share of digital advertising expenditure in Italy in 2015 and 2019, by sales methodShare of digital advertising spending in Italy 2015 and 2019, by sales method
- Share of advertising spending going on digital advertising in Italy from 2013 to 2019Digital share of advertising spending in Italy 2013-2019
- Social media advertising revenue in selected countries in Europe in 2018 (in million U.S. dollars)Digital Market Outlook: social media advertising revenue in European countries 2018
- Advertising spending of the internet industry in Italy from 2013 to 2017 (in million euros)Italy: internet industry advertising 2013-2017
- Advertising spending of the video games industry in Italy from 2013-2017 (in million euros)Italy: video games industry advertising 2013-2017
- Market value of the internet advertising industry in Italy from 2008 to 2018 (in billion euros)Internet advertising market value in Italy 2008-2018
- Ad blocking devices
The most important statistics
- On which device did you install an Ad Blocker?Italy: installation of Ad Blocking devices in 2015
- Share of awareness of Ad Blocking devices in Italy as of 2015, by age and genderItaly: awarnesess of Ad Blocking devices 2015, by age and gender
- Share of installation of Ad Blocking devices in Italy as of 2015, by age and genderItaly: installation of Ad Blocking devices 2015, by age and gender
- Reasons for installing an ad blocker on a device in Italy in 2015Italy: reasons for using an ad blocker in 2015
- Internet websites can publish their contents thanks to revenue derived from advertising. Did you ever think about it?Italy: opinion on advertising pact in Internet 2015
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Italy: awareness of Ad Blocking devices 2015
- Digital ad spending per internet user in the U.S. 2015-2018
- Digital ad spending per internet user in Canada 2012-2020
- Digital ad spending per internet user in the United Kingdom (UK) 2011-2017
- Sites blocked by adblocker users in Spain in 2015, by type
- Italy: internet users using adblocks 2016, by device
- Internet users using ad blockers in Europe Q2 2015
- Share of individuals using adblock software in Sweden 2015-2016
- Adblockers: internet users' information sources in Spain in 2015
- Canada: desktop adblocking rates 2015, by age
- Adblocking software or apps usage in Canada 2017, by device
- Reasons for using an ad blocker in Norway 2018
- Reasons for using an ad blocker in Finland 2018
- Adblockers: device for first installation in Spain in 2015
- Reasons for using an ad blocker in Sweden 2018
- Propensity of young Internet users to delete their Internet history in France 2016
- Internet users in Germany 2019, by level of education
- Reasons for whitelisting websites from ad blocking in Norway 2018
- Number of internet users & non-users in Wales 2011-2015
- Spain: import value of cork and wood manufactures to the UK 2010-14
Studies
- Online advertising metrics
- Digital advertising formats in the U.S.
- Digital advertising in Europe
- Advertising in the Netherlands
- Digital advertising in North America
- Advertising in Belgium
- Programmatic advertising
- Digital advertising in the United Kingdom (UK)
- Advertising in Italy
- Digital advertising in Canada
- Insights 2018 - Attitude towards advertising and use of ad blocking
- Europe AdEx Benchmark 2018
- Internet Advertising Revenue Report 2018
- Internet Advertising Revenue Report 2017
- IAB and DDMA Report on Search Advertising
Statistics on "Advertising in Italy"
- Advertising spending in Italy from 2011 to 2018 (in billion U.S. dollars)
- Digital advertising spending per internet user in Italy from 2010 to 2016 (in U.S. dollars)
- Advertising spending in Italy from 2009 to 2019, by medium (in million euros)
- Forecasts of Italy's share of Western Europe spending on internet advertising from 2016 to 2020
- Forecasts of Italy´s share of Western Europe spending on out-of home advertising from 2016 to 2020
- Number of individuals working for advertising agencies in Italy from 2012 to 2014 (in million employees)
- Number of individuals working in the production of advertising material in Italy from 2012 to 2014 (in million employees)
- Distribution of advertising expenditure in Italy in 2016, by media
- Leading celebrities working as fashion testimonials in Italy in 2016, by number of messages on social media (in 1,000)
- Average unique daily internet audience of advertising concessionaire Banzai Advertising in Italy from January to May 2016, by access platform
- Average unique daily internet audience of advertising company REA Group in Italy from January to December 2017, by access platform
- Average unique daily internet audience of digital advertising sales and production agency Good Move in Italy from January to December 2017, by access platform
- Average unique daily internet audience of advertising network HiMedia Group in Italy from January to May 2016, by access platform
- Average unique daily internet audience of advertsing company Manzoni Advertising in Italy from January to June 2019, by access device
- Average unique daily internet audience of advertising agency Athesis Editrice in Italy from January to Juen 2019, by device
- Average unique daily internet audience of advertising agency Mediamond in Italy from January to June 2019, by access device
- Average unique daily internet audience of advertising agency Piemmeonline in Italy from January to June 2019, by access device
- Average unique daily internet audience of advertising agency RCS in Italy from January to June 2019, by access device
- Average unique daily internet audience of advertising sales house WebSystem - Gruppo 24 Ore in Italy from January to June 2019, by access device
- Expenditure of the out-of-home advertising industry in Italy from 2012 to 2017 (in million euros)
- Advertising spending of entertainment and media industry in Italy from 2013 to 2017 (in million euros)
- Advertising spending of the business to-business industry in Italy from 2013 to 2017 (in million euros)
- Advertising spending of the cinema industry in Italy from 2013-2017 (in million euros)
- Advertising spending of the magazine industry in Italy from 2012 to 2016, by category (in million euros)
- Advertising spending of the music and podcasts industry in Italy from 2013 to 2017 (in million euros)
- Advertising spending of the newspaper industry in Italy from 2013 to 2017 (in million euros)
- Advertising spending of the radio industry in Italy from 2013-2017 (in million euros)
- Advertising spending of the television and video industry in Italy from 2013-2017 (in million euros)
- Share of the media market value in Italy in 2018, by sector
- Market share of the internet advertising sector in Italy from 2014 to 2016, by access platform
- Share of digital advertising expenditure in Italy in 2015 and 2019, by sales method
- Share of advertising spending going on digital advertising in Italy from 2013 to 2019
- Social media advertising revenue in selected countries in Europe in 2018 (in million U.S. dollars)
- Advertising spending of the internet industry in Italy from 2013 to 2017 (in million euros)
- Advertising spending of the video games industry in Italy from 2013-2017 (in million euros)
- Market value of the internet advertising industry in Italy from 2008 to 2018 (in billion euros)
- On which device did you install an Ad Blocker?
- Share of awareness of Ad Blocking devices in Italy as of 2015, by age and gender
- Share of installation of Ad Blocking devices in Italy as of 2015, by age and gender
- Reasons for installing an ad blocker on a device in Italy in 2015
- Internet websites can publish their contents thanks to revenue derived from advertising. Did you ever think about it?
- Share of awareness of Ad Blocking devices in Italy as of 2015
- Digital advertising spending per internet user in the United States from 2015 to 2018 (in U.S. dollars)
- Digital advertising spending per internet user in Canada from 2012 to 2020 (in U.S. dollars)
- Digital advertising spending per internet user in the United Kingdom (UK) from 2011 to 2017 (in GBP)
- Websites blocked by adblocker users in Spain in 2015, by page type
- Share of Internet users using advertising blockers in Italy as of December 2016, by device
- Share of Internet users using advertising blockers in Europe in the second quarter of 2015, by country
- Share of individuals using adblock software in Sweden from January 2015 to August 2016
- Sources used by Spanish internet users to get information about adblockers in Spain in 2015
- Desktop adblocking rates in Canada as of June 2015, by age group
- Usage of adblocking software or apps in Canada as of April 2017, by device
- Reasons for using an ad blocker in Norway in 2018
- Reasons for using an ad blocker in Finland in 2018
- First device where adblockers were installed by users in Spain in 2015
- Reasons for using an ad blocker in Sweden in 2018
- Percentage of young French Internet users who erase their browsing history in France in 2016, by gender and age group
- Share of internet users in Germany in 2019, by level of education
- Reasons for whitelisting selected websites from ad blocking in Norway in 2018
- Number of internet users & non-users in Wales (UK) from 2011 to 2015 (in 1,000 people)
- Value of imports of cork and wood manufactures (excluding furniture) from Spain to the United Kingdom (UK) from 2010 to 2014 (in 1,000 U.S. dollars)
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