Mobile app usage time during Super Bowl 2016

The statistic shows the length of time an average app was used during Super Bowl 50 in the United States in 2016. It was measured that the average in-app time was highest at 7 PM, before the game was about to start, with 8.7 minutes spent in apps on average.

Length of time an average app was used during Super Bowl 50 in the United States in 2016 (in minutes)

Characteristic	Time in minutes
6 PM	8.45
7 PM	8.7
8 PM	8.32
9 PM	8.11
10 PM	8.4
11 PM	7.8

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Release date

February 2016

More information

Region

United States

Survey time period

February 2016

Supplementary notes

The source provides the following information regarding the methodology: "Localytics multiplied the average sessions per user in app by the average session length across all apps to get to a Time in App measurement, and then broke it by hour and then category. For the breakdown by hour, we looked at the Time in App from 6PM to 11PM because the game started approximately at 6:30 PM and ended shortly after 10PM. The hours are based on Eastern Standard Time (EST)."

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