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Social media ad spend growth in the U.S. 2018-2025

Published by Statista Research Department, Aug 4, 2021
In 2021, social media advertising spending in the United States us expected to show a growth in 16.7 percent. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy,” including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.

Change in social media advertising spending in the United States from 2018 to 2025

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Release date

July 2021

Region

United States

Survey time period

2019 and 2020

Supplementary notes

* Estimate.
Social advertising includes all ad spending generated by online social networks such as Facebook, Twitter or LinkedIn. This does not include revenue generated from membership-subscriptions or premium fees. All figures refer to net values.
Further information on methodology can be found here.

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