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Change in digital ad spend in the U.S. 2016, by social media
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Change in digital ad spend in the U.S. 2016, by social media
Change in digital advertising spending on selected social media in the United States in August 2016
The statistic presents change in digital advertising spending on selected social media in the United States in August 2016. Facebook ad spend increased by 89 percent in August 2016, compared to the August 2015 spend.
Change in digital advertising spending on selected social media in the United States in August 2016
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The statistic presents change in digital advertising spending on selected social media in the United States in August 2016. Facebook ad spend increased by 89 percent in August 2016, compared to the August 2015 spend.
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- Release date
- September 2016
- Region
- United States
- Survey time period
- August 2015 and August 2016
Source
- Show sources information
- Show publisher information
- Release date
- September 2016
More information
- Region
- United States
- Survey time period
- August 2015 and August 2016
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Statistics on "Facebook marketing "
- Adoption
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- Leading social media used for professional purposes according to marketing professionals worldwide as of February 2017Social media marketers use for professional purposes worldwide 2017
- Leading social media platforms used by marketers worldwide as of January 2018Social media platforms used by marketers worldwide 2018
- Most important social media platforms for marketers worldwide as of January 2018Most important social media platforms for marketers worldwide 2018
- Facebook marketing usage rate in the United States from 2013 to 2017Use of Facebook as a marketing channel in the U.S. 2013-2016
- Number of active advertisers on Facebook from 1st quarter 2016 to 1st quarter 2018 (in millions)Number of active advertisers on Facebook 2016-2018
- Facebook ad adoption by U.S. businesses in 2016, by advertiser typeFacebook ad adoption by U.S. businesses 2016, by industry
- Social media platforms used by B2C marketers in North America as of July 2017Usage of social media platforms for B2C content marketing in North America 2017
- Social media used by B2B marketers in North America from 2011 to 2017Social media used by B2B marketers in North America 2011-2017
- Budgets and investments
The most important statistics
- Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars)U.S. digital marketing spending growth 2014-2019, by segment
- Change in digital advertising spending on selected social media in the United States in August 2016Change in digital ad spend in the U.S. 2016, by social media
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2018Paid methods used for content distribution by B2B marketers in North America 2018
- Leading channels, technologies and services marketers are planning to invest in as of December 2016U.S. marketing channel investment priorities 2017
- Share of local businesses using Facebook for advertising and promotions in the United States in 3rd quarter 2016U.S. SMBs Facebook marketing usage 2016
- Distribution of health care companies' marketing budgets in the United States in 2017, by channelU.S. health care companies: distribution of marketing budget 2017, by channel
- Average cost per click (CPC) on Facebook in selected countries as of 4th quarter 2017 (in U.S. dollars)CPC on Facebook in selected countries in Q4 2017
- Usage
The most important statistics
- Distribution of Facebook advertising campaign objectives worldwide as of March 2018Share of Facebook advertising campaign objectives worldwide 2018
- Number of Facebook interactions per brand post from January to July 2017Facebook reactions to brand posts 2017
- Number of Facebook interactions per brand post as of July 2017, by profile sizeFacebook reactions to brand posts 2017, by profile size
- Leading types of branded posts on Facebook worldwide as of August 2017, by formatLeading Facebook brand post formats 2017
- Most popular types of content posted by brands on Facebook as of September 2016Facebook brand post content share 2016
- Percentage of brands with Facebook Messenger features as of November 2016, by verticalBrand Facebook Messenger feature usage 2016, by vertical
- Average number of monthly video posts by brands to Facebook from January to July 2017Facebook: monthly video posts by brands 2017
- Average length of Facebook video from leading news publishers on Facebook as of February 2017 (in seconds)Facebook video length of leading global news publishers 2017
- Cost & effectiveness
The most important statistics
- Facebook advertising average cost-per-mille (CPM) in selected countries worldwide as of March 2018 (in U.S. dollars)Facebook advertising CPM in selected countries worldwide as of March 2018
- Change in Facebook advertising cost-per-mille (CPM) worldwide from January 2017 to February 2018Facebook CPM growth worldwide 2017-2018
- Change in Facebook advertising cost-per-click (CPC) worldwide from January 2017 to February 2018Facebook CPC growth worldwide 2017-2018
- Average cost-per-mille (CPM) of Facebook advertising campaigns worldwide as of March 2018, by objective (in U.S. dollars)Average CPM of Facebook advertising campaigns 2018, by objective
- Advertising metrics for Facebook from 3rd quarter 2013 to 4th quarter 2018Facebook: advertising metrics 2013-2018
- Leading digital publishers in the United States as of October 2018, based on audience size (in millions)Top digital publishers in the U.S. 2018, by audience
- Most effective digital marketing tactics worldwide in March 2016Most effective digital marketing tactics worldwide 2016
- Share of global marketers who agree that their Facebook marketing is effective as of January 2018Effectiveness of Facebook marketing worldwide 2017
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The most important statistics
- Facebook's advertising revenue worldwide from 2009 to 2018 (in million U.S. dollars)Facebook: advertising revenue worldwide 2009-2018
- Worldwide mobile advertising revenue of Facebook from 2013 to 2021 (in million U.S. dollars)Facebook: global mobile advertising revenue 2013-2021
- Worldwide video advertising revenue of Facebook from 2015 to 2021 (in million U.S. dollars)Facebook: global video advertising revenue 2015-2021
- Instagram's net mobile advertising revenue as percentage of Facebook's mobile advertising revenue from 2015 to 2018Instagram: Facebook advertising revenue share 2015-2018
- Facebook's U.S. and non-U.S. advertising revenue from 2014 to 2018 (in billion U.S. dollars)Facebook: U.S. vs non-U.S. advertising revenue worldwide 2014-2018
- Net digital display ad revenue in the United States from 2016 to 2019, by company (in billion U.S. dollars)Digital display ad revenue in the U.S. 2016-2019, by company
- Net mobile advertising revenue in the United States from 2016 to 2019, by companyU.S. mobile ad revenue share 2016-2019, by company
- Audience & customer engagament
The most important statistics
- Number of monthly active Facebook users worldwide as of 4th quarter 2018 (in millions)Facebook: number of monthly active users worldwide 2008-2018
- Distribution of Facebook users worldwide as of January 2019, by age and genderFacebook: distribution of global audiences 2019, by age and gender
- Leading countries based on share of Facebook users worldwide as of January 2018Countries with biggest Facebook user share 2018
- Share of consumers who felt annoyed by Facebook advertising in the United States as of May 2017U.S. consumers who find Facebook advertising annoying 2017
- Share of consumers who found Facebook advertising to be helpful in the United States as of May 2017U.S. consumers who find Facebook advertising helpful 2017
- Share of Facebook users in the United States who use social media for brand research as of 3rd quarter 2016, by age groupSocial media usage for brand research among U.S. Facebook users 2016, by age group
- Favorite social platforms to engage with brand content according to female social media users in the United States as of February 2016Top platforms to engage with brand content among U.S. women 2016
- Leading reasons why social media users have followed brands on social media worldwide as of July 2016Leading reasons to follow brands on social media worldwide 2016
- Leader rankings
The most important statistics
- Biggest publishers on Facebook as of February 2019, ranked by total Facebook interactions (in millions) Facebook user engagement of leading publishers 2019
- Technology brands with the most Facebook fans as of April 2018 (in millions)Most popular technology brands on Facebook 2018
- Product brands with the most Facebook fans as of April 2019 (in millions)Most popular product brands on Facebook 2019
- Retail brands with the most Facebook fans as of June 2018 (in millions)Most popular retail brands on Facebook 2018
- Leading apparel brands with the most Facebook fans as of April 2019 (in millions)Facebook: number of fans of popular apparel brands 2019
- Leading beauty brands with the most followers on Facebook as of April 2019 (in millions)Facebook: number of followers of popular beauty brands 2019
- Leading media publishers in the United States as of 2nd quarter 2016, by Facebook visits (in millions)Top media publishers in the U.S. 2016, by Facebook referral traffic
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- Media owners ad revenue in India 2012-2021, by medium
- Change in advertising spending in the U.S. Q2 2018, by medium
- Magazine advertising spending in Central and Eastern Europe 2000-2021
- Outdoor advertising spending in the United Kingdom (UK) 2007-2012, by platform
- Cinema advertising spending in Central and Eastern Europe 2000-2021
- Television advertising spending in Central and Eastern Europe 2000-2021
- Outdoor advertising spending in Central and Eastern Europe 2000-2021
- Newspaper advertising spending in Western Europe 2000-2021
- Outdoor advertising spending in Western Europe 2000-2021
- Advertising spending APAC 2018, by type
- Cinema advertising spending in Western Europe 2000-2021
- Venezuela: ad spend 2019, by medium
- Honduras: ad spend 2017, by medium
- Newspaper advertising spending in Central and Eastern Europe 2000-2021
- Radio advertising spending in Western Europe 2000-2021
- U.S. miscellaneous business credit institutions ad spend 2010-2016
- Italy: percentage change of advertising spending in jewelry industry 2017, by medium
- Wm Morrison Supermarkets' advertising spending in the United Kingdom (UK) 2012-2016
- U.S. oil and gas field machinery and equipment ad spend 2010-2016
- Leading fitness wearable advertisers in the U.S. 2014, by ad spend
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- Digital advertising in Europe
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- Advertising market in the U.S.
- Advertising in the United Kingdom (UK)
- TV advertising in the U.S.
- Advertising in Europe
- BRICS advertising
- Advertising in Italy
- Advertising in the Netherlands
- Political advertising in the U.S.
- Advertising in North America
- Contar "Lo Bueno" Cuesta Mucho
- IAB and DDMA Report on Search Advertising
- La Industria Publicitaria y su impacto en la economía uruguaya 2018
- IAB Report on 2017 Digital Advertising Spend
Statistics on "Facebook marketing "
- Leading social media used for professional purposes according to marketing professionals worldwide as of February 2017
- Leading social media platforms used by marketers worldwide as of January 2018
- Most important social media platforms for marketers worldwide as of January 2018
- Facebook marketing usage rate in the United States from 2013 to 2017
- Number of active advertisers on Facebook from 1st quarter 2016 to 1st quarter 2018 (in millions)
- Facebook ad adoption by U.S. businesses in 2016, by advertiser type
- Social media platforms used by B2C marketers in North America as of July 2017
- Social media used by B2B marketers in North America from 2011 to 2017
- Share of local businesses using Facebook for advertising and promotions in the United States in 3rd quarter 2016
- Primary social media platforms used by social influencers for brand collaborations worldwide as of January 2018
- Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars)
- Change in digital advertising spending on selected social media in the United States in August 2016
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2018
- Leading channels, technologies and services marketers are planning to invest in as of December 2016
- Distribution of health care companies' marketing budgets in the United States in 2017, by channel
- Average cost per click (CPC) on Facebook in selected countries as of 4th quarter 2017 (in U.S. dollars)
- Distribution of Facebook advertising campaign objectives worldwide as of March 2018
- Number of Facebook interactions per brand post from January to July 2017
- Number of Facebook interactions per brand post as of July 2017, by profile size
- Leading types of branded posts on Facebook worldwide as of August 2017, by format
- Most popular types of content posted by brands on Facebook as of September 2016
- Percentage of brands with Facebook Messenger features as of November 2016, by vertical
- Average number of monthly video posts by brands to Facebook from January to July 2017
- Average length of Facebook video from leading news publishers on Facebook as of February 2017 (in seconds)
- Leading header bidders used by publishers in the United States as of November 2017
- Most popular advertising software development kits (SDKs) used by Android gaming and non-gaming apps in 1st half 2017, by share of voice
- Facebook advertising average cost-per-mille (CPM) in selected countries worldwide as of March 2018 (in U.S. dollars)
- Change in Facebook advertising cost-per-mille (CPM) worldwide from January 2017 to February 2018
- Change in Facebook advertising cost-per-click (CPC) worldwide from January 2017 to February 2018
- Average cost-per-mille (CPM) of Facebook advertising campaigns worldwide as of March 2018, by objective (in U.S. dollars)
- Advertising metrics for Facebook from 3rd quarter 2013 to 4th quarter 2018
- Leading digital publishers in the United States as of October 2018, based on audience size (in millions)
- Most effective digital marketing tactics worldwide in March 2016
- Share of global marketers who agree that their Facebook marketing is effective as of January 2018
- How do you assess the effectiveness of the following social media platforms for B2C marketing?
- Best performing brands in terms of consumer engagement vis-a-vis expectations in their respective categories in the United States in 2017
- Facebook's advertising revenue worldwide from 2009 to 2018 (in million U.S. dollars)
- Worldwide mobile advertising revenue of Facebook from 2013 to 2021 (in million U.S. dollars)
- Worldwide video advertising revenue of Facebook from 2015 to 2021 (in million U.S. dollars)
- Instagram's net mobile advertising revenue as percentage of Facebook's mobile advertising revenue from 2015 to 2018
- Facebook's U.S. and non-U.S. advertising revenue from 2014 to 2018 (in billion U.S. dollars)
- Net digital display ad revenue in the United States from 2016 to 2019, by company (in billion U.S. dollars)
- Net mobile advertising revenue in the United States from 2016 to 2019, by company
- Number of monthly active Facebook users worldwide as of 4th quarter 2018 (in millions)
- Distribution of Facebook users worldwide as of January 2019, by age and gender
- Leading countries based on share of Facebook users worldwide as of January 2018
- Share of consumers who felt annoyed by Facebook advertising in the United States as of May 2017
- Share of consumers who found Facebook advertising to be helpful in the United States as of May 2017
- Share of Facebook users in the United States who use social media for brand research as of 3rd quarter 2016, by age group
- Favorite social platforms to engage with brand content according to female social media users in the United States as of February 2016
- Leading reasons why social media users have followed brands on social media worldwide as of July 2016
- Appreciation of personalized recommendations on selected online platforms according to consumers in the United States as of May 2017
- Share of consumers who frequently notice sponsored content in selected media in the United States as of May 2017
- Leading brand actions on social media that prompt users in the United States to unfollow brand pages worldwide as of July 2016
- Types of advertising and promotions that consumers in the United States are willing to receive via Facebook Messenger as of 2016, by age group
- Biggest publishers on Facebook as of February 2019, ranked by total Facebook interactions (in millions)
- Technology brands with the most Facebook fans as of April 2018 (in millions)
- Product brands with the most Facebook fans as of April 2019 (in millions)
- Retail brands with the most Facebook fans as of June 2018 (in millions)
- Leading apparel brands with the most Facebook fans as of April 2019 (in millions)
- Leading beauty brands with the most followers on Facebook as of April 2019 (in millions)
- Leading media publishers in the United States as of 2nd quarter 2016, by Facebook visits (in millions)
- Media owners advertising revenue in India from 2012 to 2021, by medium (in billion Indian rupees)
- Change in advertising spending in selected media in the United States in 2nd quarter 2018
- Magazine advertising expenditure in Central and Eastern Europe from 2000 to 2021 (in million U.S. dollars)
- Outdoor advertising spending in the United Kingdom (UK) from 2007 to 2012, by platform (in million British pounds)
- Cinema advertising expenditure in Central and Eastern Europe from 2000 to 2021 (in million U.S. dollars)
- Television advertising expenditure in Central and Eastern Europe from 2000 to 2021 (in million U.S. dollars)
- Outdoor advertising expenditure in Central and Eastern Europe from 2000 to 2021 (in million U.S. dollars)
- Newspaper advertising expenditure in Western Europe from 2000 to 2021 (in million U.S. dollars)
- Outdoor advertising expenditure in Western Europe from 2000 to 2021 (in million U.S. dollars)
- Advertising expenditure in the Asia Pacific region in 2018, by type (in billion U.S. dollars)
- Cinema advertising expenditure in Western Europe from 2000 to 2021 (in million U.S. dollars)
- Advertising spending in Venezuela in 2019, by medium (in million U.S. dollars and million Venezuelan bolivars)
- Advertising spending in Honduras in 2017, by medium (in million U.S. dollars)
- Newspaper advertising expenditure in Central and Eastern Europe from 2000 to 2021 (in million U.S. dollars)
- Radio advertising expenditure in Western Europe from 2000 to 2021 (in million U.S. dollars)
- Advertising spending in the miscellaneous business credit institutions industry in the United States from 2010 to 2016 (in million U.S. dollars)
- Percentage change of advertising spending in jewelry industry in Italy in 2017, by medium
- Advertising expenditure of Wm Morrison Supermarkets in the United Kingdom (UK) from 2012 to 2016 (in million GBP)
- Advertising spending in the oil and gas field machinery and equipment industry in the United States from 2010 to 2016 (in million U.S. dollars)
- Leading fitness wearable manufacturers in the United States in 2014, by advertising spending (in 1,000 U.S. dollars)
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