The statistic presents change in digital advertising spending on selected social media in the United States in August 2016. Facebook ad spend increased by 89 percent in August 2016, compared to the August 2015 spend.
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Change in digital ad spend in the U.S. 2016, by social media
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Change in digital advertising spending on selected social media in the United States in August 2016
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The statistic presents change in digital advertising spending on selected social media in the United States in August 2016. Facebook ad spend increased by 89 percent in August 2016, compared to the August 2015 spend.
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Description
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The statistic presents change in digital advertising spending on selected social media in the United States in August 2016. Facebook ad spend increased by 89 percent in August 2016, compared to the August 2015 spend.
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- Show publisher information
- Release date
- September 2016
- Region
- United States
- Survey time period
- August 2015 and August 2016
More information
- Region
- United States
- Survey time period
- August 2015 and August 2016
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Statistics on "Facebook marketing "
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- Change in digital advertising spending on selected social media in the United States in August 2016Change in digital ad spend in the U.S. 2016, by social media
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- Distribution of Facebook advertising campaign objectives worldwide as of March 2018Share of Facebook advertising campaign objectives worldwide 2018
- Number of Facebook interactions per brand post from January to July 2017Facebook reactions to brand posts 2017
- Number of Facebook interactions per brand post as of July 2017, by profile sizeFacebook reactions to brand posts 2017, by profile size
- Leading types of branded posts on Facebook worldwide as of August 2017, by formatLeading Facebook brand post formats 2017
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- Percentage of brands with Facebook Messenger features as of November 2016, by verticalBrand Facebook Messenger feature usage 2016, by vertical
- Average number of monthly video posts by brands to Facebook from January to July 2017Facebook: monthly video posts by brands 2017
- Average length of Facebook video from leading news publishers on Facebook as of February 2017 (in seconds)Facebook video length of leading global news publishers 2017
- Cost & effectiveness
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- Facebook advertising average cost-per-mille (CPM) in selected countries worldwide as of March 2018 (in U.S. dollars)Facebook advertising CPM in selected countries worldwide as of March 2018
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- Average cost-per-mille (CPM) of Facebook advertising campaigns worldwide as of March 2018, by objective (in U.S. dollars)Average CPM of Facebook advertising campaigns 2018, by objective
- Advertising metrics for Facebook from 3rd quarter 2013 to 4th quarter 2017Facebook: advertising metrics 2013-2017
- Leading digital publishers in the United States as of May 2018, based on audience size (in millions)Top digital publishers in the U.S. 2018, by audience
- Most effective digital marketing tactics worldwide in March 2016Most effective digital marketing tactics worldwide 2016
- Share of global marketers who agree that their Facebook marketing is effective as of January 2018Effectiveness of Facebook marketing worldwide 2017
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- Facebook's advertising revenue worldwide from 2009 to 2017 (in million U.S. dollars)Facebook: advertising revenue worldwide 2009-2017
- Worldwide mobile advertising revenue of Facebook from 2013 to 2021 (in million U.S. dollars)Facebook: global mobile advertising revenue 2013-2021
- Worldwide video advertising revenue of Facebook from 2015 to 2021 (in million U.S. dollars)Facebook: global video advertising revenue 2015-2021
- Instagram's net mobile advertising revenue as percentage of Facebook's mobile advertising revenue from 2015 to 2018Instagram: Facebook advertising revenue share 2015-2018
- Facebook's U.S. and non-U.S. advertising revenue from 2014 to 2018 (in billion U.S. dollars)Facebook: U.S. vs non-U.S. advertising revenue worldwide 2014-2018
- Net digital display ad revenue in the United States from 2016 to 2019, by company (in billion U.S. dollars)Digital display ad revenue in the U.S. 2016-2019, by company
- Net mobile advertising revenue in the United States from 2016 to 2019, by companyU.S. mobile ad revenue share 2016-2019, by company
- Audience & customer engagament
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- Number of monthly active Facebook users worldwide as of 1st quarter 2018 (in millions)Facebook: number of monthly active users worldwide 2008-2018
- Distribution of Facebook users worldwide as of April 2018, by age and genderFacebook: global user age and gender distribution 2018
- Leading countries based on share of Facebook users worldwide as of January 2018Countries with biggest Facebook user share 2018
- Share of consumers who felt annoyed by Facebook advertising in the United States as of May 2017U.S. consumers who find Facebook advertising annoying 2017
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- Share of Facebook users in the United States who use social media for brand research as of 3rd quarter 2016, by age groupSocial media usage for brand research among U.S. Facebook users 2016, by age group
- Favorite social platforms to engage with brand content according to female social media users in the United States as of February 2016Top platforms to engage with brand content among U.S. women 2016
- Leading reasons why social media users have followed brands on social media worldwide as of July 2016Leading reasons to follow brands on social media worldwide 2016
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The most important statistics
- Biggest publishers on Facebook in September 2017, ranked by total Facebook interactions (in millions) Facebook user engagement of leading publishers 2017
- Technology brands with the most Facebook fans as of April 2018 (in millions)Most popular technology brands on Facebook 2018
- Product brands with the most Facebook fans as of April 2018 (in millions)Most popular product brands on Facebook 2018
- Retail brands with the most Facebook fans as of June 2018 (in millions)Most popular retail brands on Facebook 2018
- Leading apparel brands with the most Facebook fans as of June 2018 (in millions)Facebook: number of fans of popular apparel brands 2018
- Leading beauty brands with the most followers on Facebook as of March 2018 (in millions)Facebook: number of followers of popular beauty brands 2018
- Leading media publishers in the United States as of 2nd quarter 2016, by Facebook visits (in millions)Top media publishers in the U.S. 2016, by Facebook referral traffic
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