Rio 2016: data on advertising on NBC

The table shows selected data on advertising on NBC in August 2016. NBC accounted for 66 percent of the total U.S. broadcast ad spend in August 2016.

Selected data on advertising on NBC in August 2016

Variable
Change in ad spend on NBCUniversal cable and broadcast properties showing the Olympics (vs. August 2015) (in percent)290%
Change in ad spend on NBCUniversal digital properties (vs. August 2015)(in percent)131%
Share of total U.S. broadcast ad spend (in percent)66%
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Source

Release date

September 2016

Region

United States

Survey time period

August 2015 and August 2016

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Statistics on "TV advertising in the U.S."

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