Rio 2016: data on advertising on NBC

Selected data on advertising on NBC in August 2016

Rio 2016: data on advertising on NBC The table shows selected data on advertising on NBC in August 2016. NBC accounted for 66 percent of the total U.S. broadcast ad spend in August 2016.
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Selected data on advertising on NBC in August 2016

Variable
Change in ad spend on NBCUniversal cable and broadcast properties showing the Olympics (vs. August 2015) (in percent)290%
Change in ad spend on NBCUniversal digital properties (vs. August 2015)(in percent)131%
Share of total U.S. broadcast ad spend (in percent)66%
Variable
Change in ad spend on NBCUniversal cable and broadcast properties showing the Olympics (vs. August 2015) (in percent)290%
Change in ad spend on NBCUniversal digital properties (vs. August 2015)(in percent)131%
Share of total U.S. broadcast ad spend (in percent)66%
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The table shows selected data on advertising on NBC in August 2016. NBC accounted for 66 percent of the total U.S. broadcast ad spend in August 2016.
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