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Value share of online grocery shopping market in countries of the EU 2017/2018

Share of global online grocery sales based on value in leading European Union (EU) countries in 2017/2018*

by Nils-Gerrit Wunsch, last edited Aug 9, 2019
Value share of online grocery shopping market in countries of the EU 2017/2018 In the twelve months ending June 2018, the United Kingdom (UK) accounted for a share of 7.2 percent of global online grocery sales, followed by France at 5.6 percent. The eastern European country of Czechia surpassed other Western European markets such as the Netherlands and Germany to come in third in this ranking.
Online grocery sales in the UK

When it comes to the development of the online grocery sales market and the online sales value of food stores, the UK is a European leader. Despite this, online sales were still the smallest sales channel compared to sales of groceries in hypermarkets and supermarkets in the UK in 2016.

Traditional grocery stores

While the UK leads Europe in online sales of groceries, it has the smallest trade share of traditional grocery stores in Europe. Unsurprisingly countries such as Greece, Italy and Spain still have larger trade shares for traditional vendors. However, what is surprising, is that Spain also has a relatively large share of the worldwide online grocery market.
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Share of global online grocery sales based on value in leading European Union (EU) countries in 2017/2018*

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