Customer opinion on product recommendations in the U.S. 2016

Published by Statista Research Department, Aug 18, 2016
This statistic gives information on the customer opinion on purchase history based product recommendations in the United States as of August 2016. During the survey, 53 percent of respondents stated they were not comfortable having companies track their information in that way.

How much do you agree or disagree with the following statements about retailers and companies using your past purchase history or other available data to make recommendations and offers?

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Release date

August 2016

Region

United States

Survey time period

August 2016

Number of respondents

498 respondents

Age group

25 years and older

Method of interview

Online survey

Supplementary notes

Values may not add up to 100 percent due to rounding.

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