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Reasons for buying mobile programmatic ads via private marketplace worldwide 2016

What are the main reasons for buying via PMP?

by Statista Research Department, last edited Sep 15, 2016
Reasons for buying mobile programmatic ads via private marketplace worldwide 2016 The statistic shows results of a survey regarding the reasons for buying mobile programmatic ad inventory via a private marketplace as expressed by brand and agency marketers in mid 2016. During the survey, 37 percent of respondents said that private marketplaces provided a brand safe environment, which was their main reason for buying via PMP.
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What are the main reasons for buying via PMP?

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