Reasons for buying mobile programmatic ads via private marketplace worldwide 2016

Published by Statista Research Department, Sep 15, 2016
The statistic shows results of a survey regarding the reasons for buying mobile programmatic ad inventory via a private marketplace as expressed by brand and agency marketers in mid 2016. During the survey, 37 percent of respondents said that private marketplaces provided a brand safe environment, which was their main reason for buying via PMP.

What are the main reasons for buying via PMP?

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Release date

September 2016

Region

Worldwide

Survey time period

June and July 2016

Number of respondents

173 respondents

Special properties

survey among brand and agency marketers

Method of interview

Email survey

Supplementary notes

PMP stands for 'private marketplace.'
Multiple answers were possible.

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Programmatic advertising in the United StatesAdvertising in the United StatesDigital advertising in the U.S.Programmatic advertising in the UKDigital advertising formats in the U.S.
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