Market share of discount stores in Italy 2011-2018

In Italy, the market share of discount stores out of the food retail industry steadily increased to 12.8 percent as of 2016. Previous figures related to the domestic market indicated a market share of 10 percent in 2011. Over the same period, the sales value of discount stores grew from 12.8 in 2011 to 17.5 billion euros in 2018.

 Financial KPIs

  In 2017, financial data related to discount stores showed that Eurospin chain performed the highest return on investment at 13.5 percent, followed by Lidl with 9.5 percent of return on investment (ROI) share. Furthermore, the mentioned retail chains had the highest net profit margin with 4.2 and 2.9 percent, respectively. On the other hand, in 2017, Lidl reported higher net sales per unit area than Eurospin: 5,869 euros against 5,842 euros.


  Forecasts for the next years indicate that discount retail has further growth potential. The sales value is expected to grow to 15.7 billion euros by 2021.

Market share of discount stores in the food retail industry in Italy between 2011 and 2018

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Release date

June 2019



Survey time period

2011 to 2018

Supplementary notes

Figures for years 2011 to 2013 were previously published by the source.

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