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What do you see as the top challenges for influencer marketing in 2017?

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Leading challenges of influence marketing in the U.S. 2017 The graph shows the leading challenges to influence marketing according to B2C marketers in the United States as of November 2016. During a survey, 78 percent of marketers picked determining the ROI of their influencer marketing programs as one of three top challenges.
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Description Source More information
The graph shows the leading challenges to influence marketing according to B2C marketers in the United States as of November 2016. During a survey, 78 percent of marketers picked determining the ROI of their influencer marketing programs as one of three top challenges.
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Release date
December 2016
Region
Worldwide
Survey time period
November 2016
Number of respondents
170 B2C marketers
Supplementary notes
The source does not provide information on the type of survey used.
Respondents were asked to select top three answers.

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