Leading challenges of influencer marketing in the U.S. 2019

During a January 2019 survey, 50 percent of responding U.S. marketers said the main challenge of using influencer marketing was spotting fake followers and inauthentic engagement. Rising influencer costs were a serious issue for 38 percent of marketers, and moving influencer efforts in-house was a challenge to 12 percent of respondents.

Leading challenges of influencer marketing according to industry professionals in the United States as of January 2019

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

July 2019

Region

United States

Survey time period

January 15 to 25, 2019

Number of respondents

162 marketers

Special properties

90% of respondents were US-based

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Influencer marketing"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.