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Leading challenges of influence marketing in the U.S. 2017

What do you see as the top challenges for influencer marketing in 2017?

by Statista Research Department, last edited Dec 2, 2016
Leading challenges of influence marketing in the U.S. 2017 The graph shows the leading challenges to influence marketing according to B2C marketers in the United States as of November 2016. During a survey, 78 percent of marketers picked determining the ROI of their influencer marketing programs as one of three top challenges.
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What do you see as the top challenges for influencer marketing in 2017?

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