Programmatic share of display ad spend in Europe 2022, by country

Published by Statista Research Department, Jul 11, 2023
In 2022, amogn the 29 European countries presented, Ukraine had the highest share of programmatic in digital display advertising spending, at 85 percent. The United Kingdom and Poland followed, with 83.5 percent and 78.4 percent, respectively.

Share of programatic in digital display advertising spending in Europe in 2022, by country

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Release date

May 2023

Region

Europe

Survey time period

2022

Special properties

excludes social; includes banner, native; audio included in selected markets

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Programmatic advertising in the UKProgrammatic advertising worldwideDigital advertising in the UKProgrammatic advertising in the United StatesCTV advertising in the U.S.
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