Revenue of TV 2 Danmark A/S 2017-2022, by segment

The television broadcaster TV 2 Danmark generates most of its total revenue with subscription sales. As of 2022, the revenue from this source amounted to more than two billion Danish kroner. The company’s second highest revenue stream was advertising sales at 1.73 million Danish kroner that year.

Financing of TV 2

TV 2 Danmark is a state-owned company and has a public service remit. However, its main channel is operated on a commercial and subscription basis. Only the regional stations of the broadcaster were partly funded by the TV and radio license fee until this funding system had been gradually phased out by the end of 2021.

TV 2 channels and services

The channels of TV 2 Danmark are the most popular TV stations in Denmark. The audience share of these channels amounted to 53 percent in 2022. Aside from the main and the regional channels, TV 2 also owns TV 2 News, TV 2 Echo, TV 2 Charlie, TV 2 Fri, TV 2 Sport, TV 2 Sport X, as well as the online streaming site TV 2 Play.