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Italy: programmatic advertising market share on media sector 2015

Market share of programmatic advertising in Italy as of end of 2015, by media sector

by Statista Research Department, last edited Apr 21, 2016
Italy: programmatic advertising market share on media sector 2015 The statistic shows the market share of programmatic advertising in Italy as of end of 2015, by the different media sectors. As of the survey period, the programmatic advertising had the highest impact on the TV sector (48 percent).
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Market share of programmatic advertising in Italy as of end of 2015, by media sector

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