The statistic shows the market share of programmatic advertising in Italy as of end of 2015, by the different media sectors. As of the survey period, the programmatic advertising had the highest impact on the TV sector (48 percent).
Market share of programmatic advertising in Italy as of end of 2015, by media sector
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Osservatori Digital Innovation. (April 21, 2016). Market share of programmatic advertising in Italy as of end of 2015, by media sector [Graph]. In Statista. Retrieved January 16, 2025, from https://www.statista.com/statistics/619882/programmatic-advertising-market-share-italy-media-sector/?__sso_cookie_checker=failed
Osservatori Digital Innovation. "Market share of programmatic advertising in Italy as of end of 2015, by media sector." Chart. April 21, 2016. Statista. Accessed January 16, 2025. https://www.statista.com/statistics/619882/programmatic-advertising-market-share-italy-media-sector/?__sso_cookie_checker=failed
Osservatori Digital Innovation. (2016). Market share of programmatic advertising in Italy as of end of 2015, by media sector. Statista. Statista Inc.. Accessed: January 16, 2025. https://www.statista.com/statistics/619882/programmatic-advertising-market-share-italy-media-sector/?__sso_cookie_checker=failed
Osservatori Digital Innovation. "Market Share of Programmatic Advertising in Italy as of End of 2015, by Media Sector." Statista, Statista Inc., 21 Apr 2016, https://www.statista.com/statistics/619882/programmatic-advertising-market-share-italy-media-sector/?__sso_cookie_checker=failed
Osservatori Digital Innovation, Market share of programmatic advertising in Italy as of end of 2015, by media sector Statista, https://www.statista.com/statistics/619882/programmatic-advertising-market-share-italy-media-sector/?__sso_cookie_checker=failed (last visited January 16, 2025)
Market share of programmatic advertising in Italy as of end of 2015, by media sector [Graph], Osservatori Digital Innovation, April 21, 2016. [Online]. Available: https://www.statista.com/statistics/619882/programmatic-advertising-market-share-italy-media-sector/?__sso_cookie_checker=failed
