Italy: digital programmatic advertising market 2017, by type

The statistic shows the market share of the programmatic advertising out of the digital advertising industry in Italy as of 2017, broken down by type. As of the survey period, the digital programmatic advertising had the highest impact on private and direct advertising (about 45 percent), as well as on video advertising, with a market share of 35 percent.

Market share of the programmatic advertising out of the digital advertising industry in Italy as of 2017, by type

Market share
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Source

Release date

June 2018

Region

Italy

Survey time period

2017

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