Digital programmatic advertising market in Italy 2017-2019

Published by Michele Majidi, Jan 6, 2023
In Italy, the share held by programmatic advertising out of the digital advertising market grew from 15 percent in 2017 to 26 percent in 2019. In particular, the biggest value growth was reported between 2018 and 2019.

Market value share of the programmatic advertising out of the digital advertising market in Italy from 2017 to 2019

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Release date

August 2020

Region

Italy

Survey time period

2017 to 2019

Supplementary notes

Data on 2017 from a previous publication.
Data on 2019 include audio advertising.

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