Percentage who used select sources for health and wellness in the United States as of 2016, by generation*

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AllMillennialsGen XersBoomers
Facebook or similar social network26%40%23%16%
Mobile apps24%38%22%13%
Wearables like Fitbit or Nike Fuel Band20%30%18%12%
Pinterest or other media-sharing network16%30%13%6%
Twitter or similar posting network12%24%9%4%

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This survey shows the percentage of respondents in the U.S. who used select sources for health and wellness as of 2016, by generation. It was found that while approximately 40 percent of millennial respondents used Facebook or similar social networks for their health and wellness efforts, activities, tracking or information, only 16 percent of Boomers used such sources.
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Release date
January 2016
United States
Survey time period
Number of respondents
2,320 respondents
Method of interview
Online survey
Supplementary notes
*Figures represent percentage citing “at least once a week” or “2 or 3 times a month” as the frequency they use each source for health and wellness efforts, activities, tracking, or information.

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