Social media influences for buying online in Italy in 2015

This statistic displays the share of the social media aspects which influence online shopping behavior in Italy in 2015. As of the survey period, Italians shopping behavior seemed to be influenced by reading reviews, comments and feedback 47 percent of the times.

Share of the social media aspects which influence online shopping behavior in Italy in 2015

Characteristic	Share of main influencers
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Release date

February 2016

More information

Region

Italy

Survey time period

2015

Number of respondents

About 23000 online shoppers surveyed

Special properties

PwC's Global Retail and Consumer practice, in conjunction with PwC's Research to Insight (r2i), administered a global survey to understand and compare consumer shopping behaviors and the use of different retail channels across 25 territories: Australia, Belgium, Brazil, Canada, Chile, China/Hong Kong, Denmark, France, Germany, India, Italy, Japan, Malaysia, Mexico, Middle East, Poland, Russia, Singapore, South Africa, Spain, Switzerland, Thailand, Turkey, the United Kingdom and the United States

Supplementary notes

* The number of respondents for this particular question of the survey varied according to the three categories presented. For 'Viewing advertisements the base was 6775. For 'Writing reviews, comments and feedback' the base was 5030. For 'Reading reviews, comments and feedback' the base was 10154.
The exact question of the survey is : "Which of the following aspects of social media influence your online shopping behavior?".
The source does not provide any information regarding missing percentage points to 100 percent.

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