According to a study held in the third quarter of 2018, Millennials spent 107 minutes daily watching linear TV worldwide, whereas Baby Boomers spent 164 minutes with linear television each day. Gen Z spent under an hour and a half with traditional TV on a daily basis.
Daily time spent with linear TV worldwide in 3rd quarter 2018, by age group
(in minutes)
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GWI. (February 13, 2019). Daily time spent with linear TV worldwide in 3rd quarter 2018, by age group (in minutes) [Graph]. In Statista. Retrieved February 08, 2025, from https://www.statista.com/statistics/621362/tv-time-spent-online-linear/?__sso_cookie_checker=failed
GWI. "Daily time spent with linear TV worldwide in 3rd quarter 2018, by age group (in minutes)." Chart. February 13, 2019. Statista. Accessed February 08, 2025. https://www.statista.com/statistics/621362/tv-time-spent-online-linear/?__sso_cookie_checker=failed
GWI. (2019). Daily time spent with linear TV worldwide in 3rd quarter 2018, by age group (in minutes). Statista. Statista Inc.. Accessed: February 08, 2025. https://www.statista.com/statistics/621362/tv-time-spent-online-linear/?__sso_cookie_checker=failed
GWI. "Daily Time Spent with Linear Tv Worldwide in 3rd Quarter 2018, by Age Group (in Minutes)." Statista, Statista Inc., 13 Feb 2019, https://www.statista.com/statistics/621362/tv-time-spent-online-linear/?__sso_cookie_checker=failed
GWI, Daily time spent with linear TV worldwide in 3rd quarter 2018, by age group (in minutes) Statista, https://www.statista.com/statistics/621362/tv-time-spent-online-linear/?__sso_cookie_checker=failed (last visited February 08, 2025)
Daily time spent with linear TV worldwide in 3rd quarter 2018, by age group (in minutes) [Graph], GWI, February 13, 2019. [Online]. Available: https://www.statista.com/statistics/621362/tv-time-spent-online-linear/?__sso_cookie_checker=failed