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B2B e-mail lead generation: most effective tactics worldwide 2015
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B2B e-mail lead generation: most effective tactics worldwide 2015
Most effective business-to-business e-mail lead generation tactics worldwide as of June 2015
by Statista Research Department,
last edited
Aug 10, 2015
The graph shows the most effective business-to-business e-mail lead generation tactics worldwide as of June 2015. According to the survey findings, 49 percent of responding B2B marketing professionals believed that offering downloadable content in their promo e-mails was an effective marketing tactic.
Most effective business-to-business e-mail lead generation tactics worldwide as of June 2015
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by Statista Research Department,
last edited
Aug 10, 2015
The graph shows the most effective business-to-business e-mail lead generation tactics worldwide as of June 2015. According to the survey findings, 49 percent of responding B2B marketing professionals believed that offering downloadable content in their promo e-mails was an effective marketing tactic.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- August 2015
- Region
- Worldwide
- Survey time period
- May to June 2015
- Number of respondents
- 626 respondents
- Special properties
- among B2B marketers
- Supplementary notes
- Question: "What email tactics do you consider most effective?"
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- August 2015
More information
- Region
- Worldwide
- Survey time period
- May to June 2015
- Number of respondents
- 626 respondents
- Special properties
- among B2B marketers
- Supplementary notes
- Question: "What email tactics do you consider most effective?"
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Leading B2B marketing technology companies 2016, by revenue
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Statistics on "B2B marketing "
- Industry overview
The most important statistics
- Revenue of business-to-business (B2B) media and information industry in the United States from 2015 to 2017 (in billion U.S. dollars)Revenue of B2B media & information industry in the U.S. 2015-2017
- Revenue of business-to-business (B2B) media and information industry in the United States from 2015 to 2017, by source (in billion U.S. dollars)Revenue of B2B media & information industry in the U.S. 2015-2017, by source
- Business-to-business (B2B) digital advertising spending in the United States from 2013 to 2018, by device (in billion U.S. dollars)B2B digital ad spend in the U.S. 2013-2018, by device
- B2B direct to customer marketing spending in the United States from 2010 to 2017, by channel (in million U.S. dollars)U.S. B2B direct to customer marketing spending 2012-2017, by channel
- Estimated share of B2B print marketing and advertising spending in the United States in 2016, by type B2B print marketing and advertising spending share in the U.S. 2016, by type
- B2B media, business and company information market revenue worldwide from 2014 to 2020, by segment (in billion U.S. dollars)B2B media, business and company information market size 2014-2020, by segment
- Leading B2B marketing technology companies worldwide in 2016, by revenue (in million U.S. dollars)Leading B2B marketing technology companies 2016, by revenue
- Leading B2B media and business information companies worldwide in 2016, by revenue (in million U.S. dollars)Leading B2B media and business information companies 2016, by revenue
- Marketing strategies
The most important statistics
- Leading marketing priorities according to B2B marketers in the United States in 2017B2B marketing priorities in the U.S. 2017
- Share of B2B companies who have a formal marketing plan in place in the United States in 2018Share of B2B companies with a formal marketing plan in the U.S. in 2018
- Share of budgets allocated to marketing according to B2B companies in the United States in 2018Share of B2B budgets devoted to marketing in the U.S. in 2018
- Share of B2B companies who have dedicated in-house marketing teams in the United States in 2018Share of B2B companies with a in-house marketing teams in the U.S. in 2018
- Share of B2B marketing budgets devoted to online marketing in the United States as of December 2016Share of digital in B2B marketing spending in the U.S. 2016
- Leading social media platforms used by B2B and B2C marketers worldwide as of January 2019Social media platforms used by marketers worldwide 2019, by target group
- Share of B2B mobile friendly websites according to B2B marketing professionals in the United States from 2014 to 2017B2B marketing mobile website adoption in the U.S. 2014-2017
- Leading marketing technology (MarTech) features used by B2B marketing professionals in the United States as of October 2017Leading marketing technology features used by U.S. B2B marketers 2017
- Marketing effectiveness
The most important statistics
- Most effective business-to-business lead generation tactics according to B2B marketers in the United States as of July 2017U.S. most effective B2B lead generation tactics 2017
- Leading customer marketing metrics used by B2B marketers in the United States as of 1st quarter 2016B2B marketing: leading customer marketing metrics in the U.S. 2016
- Share of B2B marketers who believe that adopting marketing-driven customer experience increased their lead quality in the United States as of 1st quarter 2016U.S. B2B marketer view on customer focused marketing influence on lead quality 2016
- Perception of effectiveness of selected marketing technology and automation tactics used among B2B marketers in the United States as of December 2016B2B marketing technology tactics effectiveness perception in the U.S. in 2016
- Leading marketing channels influencing revenue growth according to B2B and B2C professionals in the United States in 2015Marketing channels driving revenue according to U.S. B2B and B2C marketers 2015
- Perceived effectiveness of selected channels in B2B demand generation according to marketers in North America and worldwide as of December 2017Effectiveness of selected channels in B2B demand generation worldwide 2017
- Perceived effectiveness of selected tactics in B2B demand generation according to marketers in North America and worldwide as of December 2017Effectiveness of selected tactics in B2B demand generation in 2017
- Share of B2B advertisers using selected technologies to measure digital advertising effectiveness worldwide as of November 2017Technologies used to measure digital advertising effectiveness worldwide in 2017
- Content marketing
The most important statistics
- Share of B2B marketers with a content marketing strategy in North America as of July 2018Use of content marketing among B2B marketers in North America 2018
- Share of B2B marketers planning changes to their content marketing budgets in North America between 2018 and 2019Change of B2B content marketing budgets in North America 2019
- Leading goals achieved with help of content marketing among B2B marketers in North America as of July 2018Organizational goals achieved with use of B2B content marketing in North America 2018
- Organizational structures responsible for B2B content marketing in North America as of July 2017Departments in charge of B2B content marketing in North America 2017
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2018Paid methods used for content distribution by B2B marketers in North America 2018
- Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017U.S. B2B most effective content types for moving prospects through funnel 2017
- Leading types of tags used by B2B professionals in content marketing in the United States in 2017Leading types of tags used by B2B professionals in content marketing in the U.S. 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- B2B tradeshow lead generation: most effective tactics worldwide 2015
- Ability to measure e-mail marketing revenues in the UK 2012-2013, by B2B and B2C
- Ability to measure e-mail marketing revenues in the UK 2012-2017
- B2B and B2C e-mail marketing return on investment (ROI) in the UK 2013
- Factors helping e-mail marketers achieve goals in the UK 2012-2015
- Importance of e-mail marketing in the United Kingdom (UK) 2010-2013, by B2B and B2C
- B2B lead-to-deal conversion rates in the U.S. 2014, by channel
- Effective methods of acquiring e-mail addresses for marketing in the UK 2011-2013
- Expected change in B2B and B2C e-mail marketing spend in the United Kingdom (UK) 2013
- B2B lead generation: incentives offered 2014
- E-mail marketing competence in the United Kingdom (UK) 2015, by B2B and B2C
- B2B demand generation: cost-per-lead in the U.S. 2014, by channel
- Preferred communication methods with retail marketers in the United Kingdom (UK) 2013
- Effectiveness of marketing software in lead generation in the U.S 2015
Studies
- B2B marketing
- E-mail marketing
- Email Marketing Vendor Satisfaction Report
- B2B Content Marketing 2019
- B2B Content Marketing 2018
- Digital marketing in the United Kingdom (UK)
- 2017 Email Marketing Benchmark Report
- Optimizing Email Deliverability with AI
- 2019 State of Email Report
- Marketer Email Tracker 2019
- Marketing personalization
- De Nationale B2B leadgeneratie benchmark 2016
- Digital marketing in Sweden
- Marketer Email Tracking Study 2018
- Digital marketing in Italy
Statistics on "B2B marketing "
- Revenue of business-to-business (B2B) media and information industry in the United States from 2015 to 2017 (in billion U.S. dollars)
- Revenue of business-to-business (B2B) media and information industry in the United States from 2015 to 2017, by source (in billion U.S. dollars)
- Business-to-business (B2B) digital advertising spending in the United States from 2013 to 2018, by device (in billion U.S. dollars)
- B2B direct to customer marketing spending in the United States from 2010 to 2017, by channel (in million U.S. dollars)
- Estimated share of B2B print marketing and advertising spending in the United States in 2016, by type
- B2B media, business and company information market revenue worldwide from 2014 to 2020, by segment (in billion U.S. dollars)
- Leading B2B marketing technology companies worldwide in 2016, by revenue (in million U.S. dollars)
- Leading B2B media and business information companies worldwide in 2016, by revenue (in million U.S. dollars)
- Leading B2B marketing services companies worldwide in 2016, by revenue (in million U.S. dollars)
- Leading marketing priorities according to B2B marketers in the United States in 2017
- Share of B2B companies who have a formal marketing plan in place in the United States in 2018
- Share of budgets allocated to marketing according to B2B companies in the United States in 2018
- Share of B2B companies who have dedicated in-house marketing teams in the United States in 2018
- Share of B2B marketing budgets devoted to online marketing in the United States as of December 2016
- Leading social media platforms used by B2B and B2C marketers worldwide as of January 2019
- Share of B2B mobile friendly websites according to B2B marketing professionals in the United States from 2014 to 2017
- Leading marketing technology (MarTech) features used by B2B marketing professionals in the United States as of October 2017
- Features considered as most important when choosing a marketing automation vendor according to B2B marketing professionals in the United States as of October 2017
- Most effective business-to-business lead generation tactics according to B2B marketers in the United States as of July 2017
- Leading customer marketing metrics used by B2B marketers in the United States as of 1st quarter 2016
- Share of B2B marketers who believe that adopting marketing-driven customer experience increased their lead quality in the United States as of 1st quarter 2016
- Perception of effectiveness of selected marketing technology and automation tactics used among B2B marketers in the United States as of December 2016
- Leading marketing channels influencing revenue growth according to B2B and B2C professionals in the United States in 2015
- Perceived effectiveness of selected channels in B2B demand generation according to marketers in North America and worldwide as of December 2017
- Perceived effectiveness of selected tactics in B2B demand generation according to marketers in North America and worldwide as of December 2017
- Share of B2B advertisers using selected technologies to measure digital advertising effectiveness worldwide as of November 2017
- Share of B2B marketers with a content marketing strategy in North America as of July 2018
- Share of B2B marketers planning changes to their content marketing budgets in North America between 2018 and 2019
- Leading goals achieved with help of content marketing among B2B marketers in North America as of July 2018
- Organizational structures responsible for B2B content marketing in North America as of July 2017
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2018
- Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017
- Leading types of tags used by B2B professionals in content marketing in the United States in 2017
- Most effective business-to-business tradeshow lead generation tactics worldwide as of June 2015
- Are you able to calculate the revenues generated from your e-mail marketing activities?
- Are you able to calculate the revenue generated from your e-mail marketing activities?
- How much is the approximate return you get back for every pound spent on e-mail marketing?
- Thinking about the following factors, which of them are most important to you in helping you achieve your business goals?
- How important is e-mail marketing within your business strategically?
- Lead-to-deal conversion rate among B2B companies in the United States in October 2014, by channel
- Which from the following are effective methods to acquire new e-mail addresses?
- Looking forward, how would you expect your company’s expenditure on e-mail to change?
- What did you offer prospects in return for their contact information or lead gen opt-in?
- How would you rate your company's overall level of competence in e-mail marketing?
- Perception of lead generation cost (cost-per lead) among B2B marketers in the United States as of October 2014, by channel
- Methods of communication preferred to receive marketing from retailers in the United Kingdom (UK) as of June 2013
- Number of leads generated by e-mail software and marketing automation in the United States in 2015
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