B2B e-mail lead generation: most effective tactics worldwide 2015

Published by Statista Research Department, Aug 10, 2015
The graph shows the most effective business-to-business e-mail lead generation tactics worldwide as of June 2015. According to the survey findings, 49 percent of responding B2B marketing professionals believed that offering downloadable content in their promo e-mails was an effective marketing tactic.

Most effective business-to-business e-mail lead generation tactics worldwide as of June 2015

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Release date

August 2015

Region

Worldwide

Survey time period

May to June 2015

Number of respondents

626 respondents

Special properties

among B2B marketers

Supplementary notes

Question: "What email tactics do you consider most effective?"

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Topics

B2B advertising & marketing in the United States Trade show and event marketingContent marketingE-commerce in the United StatesB2B e-commerce in the United States
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