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Most popular media pages on Facebook in Sweden 2018, by number of fans

Most popular Facebook pages of media companies in Sweden as of May 2018, by number of fans

by H. Tankovska, last edited Aug 9, 2019
Most popular media pages on Facebook in Sweden 2018, by number of fans was the media company whose Facebook page had most fans as of May 2018. The news resource Facebook page was liked by over four million people in Sweden. Next in the ranking was AIKompis, which is the biggest meadia house in Arabian language for the Nordic countries. The page had nearly two million fans that year. Expressen and TV4 came third and fourth, respectively, with roughly 480 and 435 thousand fans on Facebook. However, news pages were not the main reason for using Facebook. The activity which most Swedes reported to be using Facebook for, was Messenger, according to over 80 percent of people. 58 percent used the platform to participate in groups and 42 percent- to upload pictures.
Online news in Sweden

    A survey, conducted in January and February 2018, ranked the leading online news brands in Sweden in 2018. Aftonbladet online had the highest weekly reach percentage of 46 percent. It was followed by Expressen and, which had 32 percent and 20 percent, respectively.

 Who uses Facebook? 

    The ‘90s generation was the generations with highest share of Facebook users in Sweden. 94 percent of people born in the 90s used the platform in 2018. Second most active Facebook users were Swedes born in the 80’s, 90 percent of whom used the platform. In contrast, only 65 percent of the ‘00s generations used it.
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Most popular Facebook pages of media companies in Sweden as of May 2018, by number of fans

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