Most popular media pages on Facebook in Sweden 2020, by number of fans was the media company whose Facebook page had most fans as of February 2020. The news resource Facebook page was liked by over four million people in Sweden. Next in the ranking was AIKompis, which is the biggest media house in Arabian language for the Nordic countries. The page had over two million fans that year. Expressen and TV4 came third and fourth, respectively, with roughly 488 and 439 thousand fans on Facebook. However, news pages were not the main reason for using Facebook. The activity which most Swedes reported to be using Facebook for, was Messenger, according to over 80 percent of people. 58 percent used the platform to participate in groups and 42 percent- to upload pictures.

Online news in Sweden

A survey, conducted in 2019, ranked the leading online news brands in Sweden that year. Aftonbladet online had the highest weekly reach percentage of 45 percent. It was followed by Expressen and SVT News Online, which had 34 percent and 31 percent, respectively.

 Who uses Facebook? 

The ‘90s generation was the generations with highest share of Facebook users in Sweden. 94 percent of people born in the 90s used the platform in 2018. Second most active Facebook users were Swedes born in the 80’s, 90 percent of whom used the platform. In contrast, only 65 percent of the ‘00s generations used it.

Most popular Facebook pages of media companies in Sweden as of February 2020, by number of fans

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Release date

February 2020



Survey time period

February 2020

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Statistics on "Facebook in Sweden"

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