Most popular media pages on Facebook in Sweden 2020, by number of fans

Newsner.com was the media company whose Facebook page had most fans as of February 2020. The news resource Facebook page was liked by over four million people in Sweden. Next in the ranking was AIKompis, which is the biggest media house in Arabian language for the Nordic countries. The page had over two million fans that year. Expressen and TV4 came third and fourth, respectively, with roughly 488 and 439 thousand fans on Facebook. However, news pages were not the main reason for using Facebook. The activity which most Swedes reported to be using Facebook for, was Messenger, according to over 80 percent of people. 58 percent used the platform to participate in groups and 42 percent- to upload pictures.

Online news in Sweden

A survey, conducted in 2019, ranked the leading online news brands in Sweden that year. Aftonbladet online had the highest weekly reach percentage of 45 percent. It was followed by Expressen and SVT News Online, which had 34 percent and 31 percent, respectively.

 Who uses Facebook? 

The ‘90s generation was the generations with highest share of Facebook users in Sweden. 94 percent of people born in the 90s used the platform in 2018. Second most active Facebook users were Swedes born in the 80’s, 90 percent of whom used the platform. In contrast, only 65 percent of the ‘00s generations used it.

Most popular Facebook pages of media companies in Sweden as of February 2020, by number of fans

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

February 2020

Region

Sweden

Survey time period

February 2020

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Facebook in Sweden"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.