The graph shows the share of online in holiday season advertising spending of select retailers in the United States in 2015. Walmart invested 21 percent of their holiday season ad spend into online advertising.
Share of online in holiday season advertising spending of select retailers in the United States in 2015
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Kantar. (February 11, 2016). Share of online in holiday season advertising spending of select retailers in the United States in 2015 [Graph]. In Statista. Retrieved February 14, 2025, from https://www.statista.com/statistics/621849/retailers-holiday-season-online-ad-spend-share-usa/?__sso_cookie_checker=failed
Kantar. "Share of online in holiday season advertising spending of select retailers in the United States in 2015." Chart. February 11, 2016. Statista. Accessed February 14, 2025. https://www.statista.com/statistics/621849/retailers-holiday-season-online-ad-spend-share-usa/?__sso_cookie_checker=failed
Kantar. (2016). Share of online in holiday season advertising spending of select retailers in the United States in 2015. Statista. Statista Inc.. Accessed: February 14, 2025. https://www.statista.com/statistics/621849/retailers-holiday-season-online-ad-spend-share-usa/?__sso_cookie_checker=failed
Kantar. "Share of Online in Holiday Season Advertising Spending of Select Retailers in The United States in 2015." Statista, Statista Inc., 11 Feb 2016, https://www.statista.com/statistics/621849/retailers-holiday-season-online-ad-spend-share-usa/?__sso_cookie_checker=failed
Kantar, Share of online in holiday season advertising spending of select retailers in the United States in 2015 Statista, https://www.statista.com/statistics/621849/retailers-holiday-season-online-ad-spend-share-usa/?__sso_cookie_checker=failed (last visited February 14, 2025)
Share of online in holiday season advertising spending of select retailers in the United States in 2015 [Graph], Kantar, February 11, 2016. [Online]. Available: https://www.statista.com/statistics/621849/retailers-holiday-season-online-ad-spend-share-usa/?__sso_cookie_checker=failed