Sears Holdings: advertising spending 2013-2017

This timeline shows data on Sears Holdings' advertising cost in the fiscal years 2013 to 2017. In its fiscal year 2017 (ending in February 2018), the company invested 415 million U.S. dollars in advertising.

Sears Holdings' advertising cost worldwide in the fiscal years 2013 to 2017

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Source

Release date

March 2018

Region

Worldwide

Survey time period

February 2013 to February 2018

Supplementary notes

Sears Holdings fiscal years:
FY 2013: February 3, 2013 to February 1, 2014,
FY 2014: February 2, 2014 to January 31, 2015,
FY 2015: February 1, 2015 to January 30, 2016,
FY 2016: January 31, 2016 to January 28, 2017,
FY 2017: January 29, 2017 to February 3, 2018

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Statistics on "Retail brands: Sears"

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