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B2B marketing mobile website adoption in the U.S. 2014-2017
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B2B marketing mobile website adoption in the U.S. 2014-2017
Share of B2B mobile friendly websites according to B2B marketing professionals in the United States from 2014 to 2017
by A. Guttmann,
last edited
Oct 4, 2018
The graph shows the Share of B2B mobile friendly websites according to B2B marketing professionals in the United States from 2014 to 2017. It was found that 87 percent of responding marketers said their websites were mobile friendly in 2017.
Share of B2B mobile friendly websites according to B2B marketing professionals in the United States from 2014 to 2017
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by A. Guttmann,
last edited
Oct 4, 2018
The graph shows the Share of B2B mobile friendly websites according to B2B marketing professionals in the United States from 2014 to 2017. It was found that 87 percent of responding marketers said their websites were mobile friendly in 2017.
- Show sources information
- Show publisher information
- Release date
- June 2017
- Region
- United States
- Survey time period
- 2014 to 2017
- Number of respondents
- 200 respondents
- Special properties
- among B2B marketers from various industries
Source
- Show sources information
- Show publisher information
- Release date
- June 2017
More information
- Region
- United States
- Survey time period
- 2014 to 2017
- Number of respondents
- 200 respondents
- Special properties
- among B2B marketers from various industries
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Statistics on "Mobile marketing in the U.S."
- Budget & tactics
The most important statistics
- Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2019, by formatU.S. agencies and marketers digital advertising budget share 2016 to 2019, by format
- Share of marketing budgets devoted to mobile marketing according to companies in the United States as of August 2019U.S. businesses mobile marketing budget share 2015-2019
- Planned changes to investments in use of video in mobile marketing according to industry professionals worldwide in 2017 and 2018Investment plans for video use in mobile marketing worldwide 2017-2018
- Leading types of video used in mobile marketing according to industry professionals worldwide in 2017 and 2018Leading types of video used in mobile marketing worldwide 2017-2018
- Share of mobile display ads leading to selected industry landing pages in the United States in 2017Share of mobile display ads leading to industry landing pages in the U.S. 2017
- Share of companies using mobile coupons for marketing purposes in the United States from 2013 to 2017Use of mobile coupons for marketing purposes in the U.S. 2013-2017
- Share of B2B mobile friendly websites according to B2B marketing professionals in the United States from 2014 to 2017B2B marketing mobile website adoption in the U.S. 2014-2017
- Metrics, challenges & effectiveness
The most important statistics
- Leading challenges in measuring mobile marketing success according to industry professionals in the United States as of January 2018Leading challenges in measuring mobile marketing success in the U.S. in 2018
- Share of mobile advertising budgets thought to be subject to fraud according to advertisers in the United States as of October 2017, by platformShare of mobile ad budgets thought to be subject to fraud in the U.S. 2017
- Leading distribution channels for which mobile marketing is effective in driving sales according to retailers in the United States in 2018Leading channels in driving sales growth through mobile marketing in the U.S. in 2018
- Value of in-store retail sales influenced by beacon-triggered messages in the United States in 2015 and 2016 (in billion U.S. dollars)United States: beacon-triggered retail sales value 2015-2016
- Mobile video advertising viewability rates in selected countries worldwide as of November 2017Leading countries ranked by mobile video ad viewability rates 2017
- Distribution of mobile advertising impressions worldwide in 1st half 2018, by operating systemGlobal mobile ad impression share in H1 2018, by OS
- Average mobile cost-per-click in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars)U.S. Google AdWords mobile CPC 2018, by industry
- Average mobile cost-per-action (CPA) in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars)U.S. Google AdWords mobile CPA 2018, by industry
- Consumer perspective
The most important statistics
- Would you say it is okay to be shown adverts as long as content is free?Attitudes towards mobile ads in the U.S. 2017, by age
- Qualities of a perfect mobile ad according to teen and Millennial internet users in the United States as of May 2016Perfect mobile ad qualities according to U.S. teens and Millennials 2016
- Reasons for taking action on a mobile ad by consumers in the United States in 2nd quarter 2016, by generationConsumer reasons for acting on mobile ads in the U.S. Q2 2016, by generation
- Reasons that influence iPhone owners to download retailers' mobile apps as of May 2016U.S. consumer retail app download reasons 2016
- Ways in which mobile gamers find out about new games in the United States as of April 2016New game discovery sources among mobile gamers in the U.S. 2016
- Snapchat ad skipping penetration rate in the United States as of February 2017, by ageSnapchat ad skipping in the U.S. 2017
- Consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017U.S. consumer view of purchase history based mobile shopping recommendations 2017
- Consumer interest in selected companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017U.S. interest in mobile shopping recommendations from selected companies 2017
- Marketer perspective
The most important statistics
- Most interesting advertising formats and products according to mobile advertisers in the United States as of December 2017Most interesting ad formats and products for mobile advertisers in the U.S. in 2017
- Popularity of marketing channels among companies in the United States as of April 2016Popularity of marketing channels in the U.S. 2016
- Primary mobile marketing challenges of premium publishers in the United States as of August 2016Leading challenges according to U.S. premium publishers 2016
- Leading barriers to implementing mobile marketing in North America in 2017Mobile marketing implementation barriers in North America 2017
- Time frame when businesses plan to start mobile marketing of holiday-related items to consumers worldwide in 2017 and 2018Time when businesses initiate marketing of holiday-related items worldwide 2017-2018
- Most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017Leading mobile app monetization methods worldwide 2017
- Advertising spending
The most important statistics
- Mobile advertising spending worldwide from 2007 to 2021 (in million U.S. dollars)Mobile advertising spending worldwide 2007-2021
- Mobile advertising spending in the United States from 2019 to 2023 (in billion U.S. dollars)Mobile advertising spending in the U.S. 2019-2023
- Mobile advertising spending in the United States from 2015 to 2020, by format (in billion U.S. dollars)Mobile advertising spending in the U.S. 2015-2020, by format
- Change in mobile advertising spending in the United States from 2012 to 2021Mobile ad spend growth in the U.S. 2012-2021
- Programmatic mobile video ad spending in the United States from 2016 to 2020 (in billion U.S. dollars)Programmatic mobile video ad spending in the U.S. 2016-2020
- Distribution of mobile advertising spending worldwide in 1st half of 2018, by operating systemGlobal mobile ad spend in H1 2018, by OS
- Share of mobile advertising spending worldwide in 2nd half 2018, by industryGlobal in-app ad spend share in H2 2018, by vertical
- Location targeted mobile advertising spending in the United States from 2016 to 2023 (in billion U.S. dollars)Location targeted mobile ad spend in the U.S. 2016-2023
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Statistics
- Mobile marketing tactics used by B2B marketers worldwide 2015
- UK: mobile messages sent to consumers by businesses in March-April 2013, by frequency
- Leading types of B2B videos used worldwide 2018
- Leading marketing analytics tools used by B2B marketers worldwide 2015
- CRM system usage by B2B marketers in the Netherlands 2018
- Leading B2B CRM systems in the Netherlands 2016-2018
- Most important B2B social media marketing objectives in the United Kingdom (UK) 2014
- Share of Dutch B2B marketers focusing on online marketing topics for 2019, by focus
- Importance of B2B social media marketing in the United Kingdom (UK) 2014
- B2B tradeshow lead generation: most effective tactics worldwide 2015
- B2B lead-to-deal conversion rates in the U.S. 2014, by channel
- Key challenges of B2B social media marketing in the United Kingdom (UK) 2014
- B2B e-mail lead generation: most effective tactics worldwide 2015
- Demonstrating B2B social media marketing ROI in the United Kingdom (UK) 2011-2014
- Marketing automation platforms used by B2B marketers in the U.S. 2013
- Share of firms investing in the Internet of Things in Great Britain 2015, by sector
- Retail apps used by consumers in the United Kingdom (UK) 2014
- Survey on mobile strategy of selected Nordic online retailers 2015
- Canada: executive mobile marketing initiatives 2014
- Share of companies running campaigns aimed at mobile users in the U.S. 2014
Statistics on "Mobile marketing in the U.S. - Budget & tactics"
- U.S. agencies and marketers digital advertising budget share 2016 to 2019, by format
- U.S. businesses mobile marketing budget share 2015-2019
- Investment plans for video use in mobile marketing worldwide 2017-2018
- Leading types of video used in mobile marketing worldwide 2017-2018
- Share of mobile display ads leading to industry landing pages in the U.S. 2017
- Use of mobile coupons for marketing purposes in the U.S. 2013-2017
- B2B marketing mobile website adoption in the U.S. 2014-2017
Statistics on "Mobile marketing in the U.S. - Metrics, challenges & effectiveness"
- Leading challenges in measuring mobile marketing success in the U.S. in 2018
- Share of mobile ad budgets thought to be subject to fraud in the U.S. 2017
- Leading channels in driving sales growth through mobile marketing in the U.S. in 2018
- United States: beacon-triggered retail sales value 2015-2016
- Leading countries ranked by mobile video ad viewability rates 2017
- Global mobile ad impression share in H1 2018, by OS
- U.S. Google AdWords mobile CPC 2018, by industry
- U.S. Google AdWords mobile CPA 2018, by industry
Statistics on "Mobile marketing in the U.S. - Consumer perspective"
- Attitudes towards mobile ads in the U.S. 2017, by age
- Perfect mobile ad qualities according to U.S. teens and Millennials 2016
- Consumer reasons for acting on mobile ads in the U.S. Q2 2016, by generation
- U.S. consumer retail app download reasons 2016
- New game discovery sources among mobile gamers in the U.S. 2016
- Snapchat ad skipping in the U.S. 2017
- U.S. consumer view of purchase history based mobile shopping recommendations 2017
- U.S. interest in mobile shopping recommendations from selected companies 2017
- Mobile ad-blocking usage worldwide Q3 2017, by region
- Reasons why U.S. smartphone users unsubscribe from brand mobile messages 2019
- Time when U.S. customers are ready to view holiday-related mobile marketing 2017-2018
Statistics on "Mobile marketing in the U.S. - Marketer perspective"
- Most interesting ad formats and products for mobile advertisers in the U.S. in 2017
- Popularity of marketing channels in the U.S. 2016
- Leading challenges according to U.S. premium publishers 2016
- Mobile marketing implementation barriers in North America 2017
- Time when businesses initiate marketing of holiday-related items worldwide 2017-2018
- Leading mobile app monetization methods worldwide 2017
Statistics on "Mobile marketing in the U.S. - Advertising spending"
- Mobile advertising spending worldwide 2007-2021
- Mobile advertising spending in the U.S. 2019-2023
- Mobile advertising spending in the U.S. 2015-2020, by format
- Mobile ad spend growth in the U.S. 2012-2021
- Programmatic mobile video ad spending in the U.S. 2016-2020
- Global mobile ad spend in H1 2018, by OS
- Global in-app ad spend share in H2 2018, by vertical
- Location targeted mobile ad spend in the U.S. 2016-2023
- U.S. agencies and marketers digital and mobile video ad spend 2017-2019
- U.S. mobile ad revenue share 2016-2019, by company
Further related statistics
- Mobile marketing tactics used by B2B marketers worldwide 2015
- UK: mobile messages sent to consumers by businesses in March-April 2013, by frequency
- Leading types of B2B videos used worldwide 2018
- Leading marketing analytics tools used by B2B marketers worldwide 2015
- CRM system usage by B2B marketers in the Netherlands 2018
- Leading B2B CRM systems in the Netherlands 2016-2018
- Most important B2B social media marketing objectives in the United Kingdom (UK) 2014
- Share of Dutch B2B marketers focusing on online marketing topics for 2019, by focus
- Importance of B2B social media marketing in the United Kingdom (UK) 2014
- B2B tradeshow lead generation: most effective tactics worldwide 2015
- B2B lead-to-deal conversion rates in the U.S. 2014, by channel
- Key challenges of B2B social media marketing in the United Kingdom (UK) 2014
- B2B e-mail lead generation: most effective tactics worldwide 2015
- Demonstrating B2B social media marketing ROI in the United Kingdom (UK) 2011-2014
- Marketing automation platforms used by B2B marketers in the U.S. 2013
- Share of firms investing in the Internet of Things in Great Britain 2015, by sector
- Retail apps used by consumers in the United Kingdom (UK) 2014
- Survey on mobile strategy of selected Nordic online retailers 2015
- Canada: executive mobile marketing initiatives 2014
- Share of companies running campaigns aimed at mobile users in the U.S. 2014
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