This statistic shows the reasons small and medium enterprise owners in the United States consider a digitial presence to be important to SMEs, based on the Statista survey conducted between September 28th and October 7th, 2016. 45.7 percent of those surveyed felt it is important as it helps with customer loyalty.
What makes a digital presence so important for small and medium sized enterprises?
Owners of small and medium sized enterprises with at least 1 employee
Method of interview
Online survey
Supplementary notes
* Respondents who thought that a digital presence was important.
Respondents could select multiple answers.
Figures are rounded and therefore may not sum to 100 percent.
Small to medium businesses are defined as those having less than 500 employees.
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Statista Survey. (October 7, 2016). What makes a digital presence so important for small and medium sized enterprises? [Graph]. In Statista. Retrieved February 09, 2025, from https://www.statista.com/statistics/622814/sme-owners-on-importance-of-ditigal-presense-to-their-business/?__sso_cookie_checker=failed
Statista Survey. "What makes a digital presence so important for small and medium sized enterprises?." Chart. October 7, 2016. Statista. Accessed February 09, 2025. https://www.statista.com/statistics/622814/sme-owners-on-importance-of-ditigal-presense-to-their-business/?__sso_cookie_checker=failed
Statista Survey. (2016). What makes a digital presence so important for small and medium sized enterprises?. Statista. Statista Inc.. Accessed: February 09, 2025. https://www.statista.com/statistics/622814/sme-owners-on-importance-of-ditigal-presense-to-their-business/?__sso_cookie_checker=failed
Statista Survey. "What Makes a Digital Presence so Important for Small and Medium Sized Enterprises?." Statista, Statista Inc., 7 Oct 2016, https://www.statista.com/statistics/622814/sme-owners-on-importance-of-ditigal-presense-to-their-business/?__sso_cookie_checker=failed
Statista Survey, What makes a digital presence so important for small and medium sized enterprises? Statista, https://www.statista.com/statistics/622814/sme-owners-on-importance-of-ditigal-presense-to-their-business/?__sso_cookie_checker=failed (last visited February 09, 2025)
What makes a digital presence so important for small and medium sized enterprises? [Graph], Statista Survey, October 7, 2016. [Online]. Available: https://www.statista.com/statistics/622814/sme-owners-on-importance-of-ditigal-presense-to-their-business/?__sso_cookie_checker=failed
