LinkedIn social network market share in Italy 2017-2020

LinkedIn, a leading professional social media platform, held a social network market share of 0.5 percent in Italy as of July 2018, while in December 2019 the share decreased to 0.1 percent.


The number of LinkedIn users in Italy increased, passing from five million unique users as of 2014, to 11.2 million users as of February 2018. By offering the possibility of uploading one's own CV and promoting one's own profile, LinkedIn seems to be one of the essential online tools for professionals looking for new job challenges.  

Job search

As reported by a 2018 survey about job search , over 60 percent of the young people in Italy, who had applied for a job in the year preceding the survey, had sent their resumes directly to prospective employers. 38.6 percent stated that they had searched for a job by clicking on job ads on social network websites. By contrast, only 2.5 percent of the respondents stated that they had taken use of job search websites. 26.6 percent of the young people stated that they had posted their resume on social network websites, like LinkedIn.

Social network market share held by LinkedIn monthly in Italy from January 2017 to May 2020

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Release date

May 2020



Survey time period

January 2017 to May 2020

Supplementary notes

StatCounter calculates the statistics based on more than 15 billion hits online per month from more than 3 million member sites worldwide.
Includes desktop, mobile, tablet and console.
Accessed and published: May 2020.

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Statistics on "Social media usage in Italy"

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