
Social media users in Sweden 2010-2020
social media penetration among children in the country was also noticeable. As of 2018, over half of the interviewed ten-year-olds reported to be using social media. The share of six-year-olds amounted to six percent and was, therefore, the age group with smallest penetration rate that year.
The share of Swedish social media users increased consistently over the period from 2010 to 2020. Just over half of Swedes used social networking platforms in 2010, whereas the corresponding figures for as of the third quarter of 2020 were 89 percent. The