In 2023, Windows was the leading desktop operating system in Italy with a 76 percent share of the market. Window's market share has, however, decreased since the start of the given period in 2010 when they obtained 91.93 percent of the market.
PC market in Italy
As a result of the events of the past years, the revenue of the PC market in Italy fluctuated. By 2024, it is forecast to reach under four billion euros. Naturally, the share of personal computer users in Italy also increased, going from 54.9 percent in 2019 to 57.2 in 2022. Most of them were aged between 20 and 24 years old and were university or Ph.D. students.
Italian tablet market
Despite their initial popularity, tablet market revenue is expected to fall in the next years. For instance, in 2028, such revenue is expected to amount to around 760 million U.S. dollars, down from over 921 million U.S. dollars in 2016. Tablet users in Italy mostly owned Apple and Samsung tablets, with Samsung occupying over 36 percent of the tablet vendor market with Android being the most used tablet operating system.
Market share of desktop operating systems in Italy from 2010 to 2023
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StatCounter. (April 11, 2024). Market share of desktop operating systems in Italy from 2010 to 2023 [Graph]. In Statista. Retrieved February 10, 2025, from https://www.statista.com/statistics/623136/leading-desktop-operating-systems-ranked-by-market-share-in-italy/?__sso_cookie_checker=failed
StatCounter. "Market share of desktop operating systems in Italy from 2010 to 2023." Chart. April 11, 2024. Statista. Accessed February 10, 2025. https://www.statista.com/statistics/623136/leading-desktop-operating-systems-ranked-by-market-share-in-italy/?__sso_cookie_checker=failed
StatCounter. (2024). Market share of desktop operating systems in Italy from 2010 to 2023. Statista. Statista Inc.. Accessed: February 10, 2025. https://www.statista.com/statistics/623136/leading-desktop-operating-systems-ranked-by-market-share-in-italy/?__sso_cookie_checker=failed
StatCounter. "Market Share of Desktop Operating Systems in Italy from 2010 to 2023." Statista, Statista Inc., 11 Apr 2024, https://www.statista.com/statistics/623136/leading-desktop-operating-systems-ranked-by-market-share-in-italy/?__sso_cookie_checker=failed
StatCounter, Market share of desktop operating systems in Italy from 2010 to 2023 Statista, https://www.statista.com/statistics/623136/leading-desktop-operating-systems-ranked-by-market-share-in-italy/?__sso_cookie_checker=failed (last visited February 10, 2025)
Market share of desktop operating systems in Italy from 2010 to 2023 [Graph], StatCounter, April 11, 2024. [Online]. Available: https://www.statista.com/statistics/623136/leading-desktop-operating-systems-ranked-by-market-share-in-italy/?__sso_cookie_checker=failed